Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions
By Nick Grant October 1st, 2015 If you have an online store, then getting people to buy your products and successfully reach the checkout screen is your bread and butter. You need good product descriptions, lively and interesting photos, and even some video or podcast support to really increase your chances of conversion. If you’re a … Continue reading How To Use Product Reviews To Drive SEO
Miriam HaraSeptember 18, 2015 Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design … Continue reading Powerful Product Packaging: 7 Tips to Get it Right!
Amanda McGuinnessSeptember 15, 2015 An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly wait to see it fly off the shelves. But it doesn’t, in fact, it’s not … Continue reading How to Capitalize on Product Packaging
Brian O’ConnorSeptember 14, 2015 Product managers develop ideas by reading industry reports, speaking with customers and prospects, and attending conferences. But then they must field ideas and feature requests from executives who drop in, marketing departments that want new features to promote, sales teams that promise a feature to close a deal, and more. These … Continue reading What Every Busy Product Manager Needs to Know About Prioritization
Timothy FreriksAugust 23, 2015 A lot of articles talk about ‘creating’ urgency in order to sell your product. However, I don’t think you can base your product’s salability on hoping marketing and sales manipulations will create a motivated customer. If your target customer does not already have some urgency in finding a solution to the … Continue reading URGENCY – Foundation of a Saleable Product
Zoe WaldronAugust 16, 2015 When sharing an Instagram with a product to feature in mind, it’s important to keep that balance of personal aesthetic and making sure the brand is happy. Below we’ve shared four different styles of product Instagrams that have a nice balance of inspiration and promotion, with examples from pro-bloggers and top … Continue reading Master The 4 Types Of Product Instagrams
Kiki SchirrAugust 7, 2015 By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly … Continue reading How to use Product Hunt to boost your business
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Sonny Ganguly on August 4, 2015 The launch of a new product may seem like it’s occurring at a single point in time, but a … Continue reading 7 Key Elements To A Perfect Product Launch
Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers
