Michal Wagner — August 11, 2017 — August 11, 2017 Raising money for you SaaS product is a minefield. Regardless of whether you are crowdsourcing, at the seed stage or beyond, it is imperative that you have a defined strategy for your product. Who is your target audience? What is your USP? Why should they … Continue reading 5 Things to Consider When Trying to Raise Money For Your SaaS Product
Greetje den Holder — August 11, 2017 Follow @GdenHolder — August 11, 2017 In April, I wrote a blog about product demonstration videos made by users called ‘The How and Why of Successful User Product Demonstrations’. Indeed, there are quite a few reasons why you would want to show user product demonstrations on your website … Continue reading 3 Reasons Why NOT to Use User Product Demonstrations
By Vikas Agrawal August 11th, 2017 Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying bills to doing groceries by voice command. With the inclusion … Continue reading Amazon Alexa SEO: Getting Your Product As The Default Buy For Echo
William Harris — August 7, 2017 Follow @wmharris101 — August 7, 2017 BarbaraBonanno / Pixabay You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, … Continue reading 13 Actionable Tactics for Boosting New Product Awareness
Katie Sweet — August 3, 2017 Follow @misskatiehrdy — August 3, 2017 Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in … Continue reading 5 Ideas for E-Commerce Personalization Beyond Product Recs
Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Christopher Moore — July 19, 2017 Follow @cjmoore — July 19, 2017 Every business constantly seeks a competitive advantage, that one thing that makes customers choose them over others. Regardless of size, sector or budget, to remain in business, there has to be a unique something that they do ‘better’ than the everyone else. Some … Continue reading New Product Development: Accelerate Speed to Market
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate. Ben Jacobson on July 3, 2017 There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you … Continue reading How to inject urgency into your product pages
