Tag Archives: Product

Cracking The Harmonized System Code: Product Classification for International Shipping

Christopher Moore — June 14, 2017 Follow @cjmoore— June 14, 2017 What You Need to Know about Harmonized System Code? When it comes to your ecommerce business there is going to be a time when you consider whether or not you want to sell and ship your products to an international market. Once you are … Continue reading Cracking The Harmonized System Code: Product Classification for International Shipping →

Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

SEO Tools

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product →

A Comprehensive Guide to Writing an SEO-friendly Product Description

SEO Education

Paul Simmons — June 9, 2017 — June 9, 2017 Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy. However, in the online shopping world, … Continue reading A Comprehensive Guide to Writing an SEO-friendly Product Description →

How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers

SaaS Marketing

Jessica Mehring — May 25, 2017 Follow @horizonpeak— May 25, 2017 Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it … Continue reading How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers →

How to Make 5 Boring Product Descriptions Sound Irresistible

Product Management

Heather R. Morgan — May 17, 2017 Follow @HeatherReyhan— May 17, 2017 There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works. Cold emails are not the … Continue reading How to Make 5 Boring Product Descriptions Sound Irresistible →

How to Get Product Managers Excited to Work with Customer Success

Customer Service

Nichole Elizabeth DeMeré — May 9, 2017 — May 9, 2017 Image created by Yasmine Sedky (@yazsedky). A Customer Success team is only as good as its information. After all, if they waited until the customers told them what’s wrong — they’d be Customer Service. In order to take a proactive role in helping customers … Continue reading How to Get Product Managers Excited to Work with Customer Success →

Product Demo Video vs. Explainer Video: What’s the Difference?

Video Strategy

Jefri Yonata — May 8, 2017 — May 8, 2017 In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before explainer videos emerged. These days, … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference? →

10 experts advise how to powerfully pair growth marketing with SaaS product development

Product Management

Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products. Ben Jacobson on May 1, 2017 Software as a service, or SaaS, has been experiencing quite a boom over the past few years, and it doesn’t appear to be slowing down anytime soon. Statista reports … Continue reading 10 experts advise how to powerfully pair growth marketing with SaaS product development →

Putting Customer Pain Points at the Center of Your New Product

Product Management

Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product →

The How and Why of Successful User Product Demonstrations

Product Management

Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations →