Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product
Amy Andrews — May 17, 2019 — May 17, 2019 When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones … Continue reading Key Elements for Creating Product Pages
Sam Osborne — May 4, 2019 — May 4, 2019 When talk turns to SEO, Google is the first name that comes to mind. But, it’s not the biggest name in retail search. That crown belongs to Amazon, which overtook Google as the most popular platform for product searches in 2015 with 54% of the … Continue reading How to Optimize Your Amazon Product Listings
Riana Upton — April 26, 2019 — April 26, 2019 Planning your product roadmap? You should know these six key terms before putting pencil to paper. What is Product Planning? Product planning is the process of mapping out a product from idea to launch. It encompasses all of the steps and tasks that product managers … Continue reading 6 Terms to Know Before You Start Product Planning
Mia Jacobs — April 22, 2019 — April 22, 2019 Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, … Continue reading How to Increase Product Adoption Rates: Tips for SaaS Enterprises
Paul Schmidt — April 11, 2019 — April 11, 2019 It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it … Continue reading 12 Ways Amazon Optimizes Product Pages to Drive Billions
Austin Higgins — April 9, 2019 Follow @austin_higgins — April 9, 2019 Most people think coming up with new product ideas is meant for only a select few. You have to be a visionary, a genius or special in some way. This thinking is counterproductive to most people. In reality, just about anyone can come … Continue reading How to Use Systematic Product Ideation to Create Amazing Tech Products
Larry Kim — April 4, 2019 Follow @larrykim — April 4, 2019 You probably remember Maslow’s hierarchy of needs from school–that model demonstrating our most basic needs (food, security, warmth, rest) at the bottom of the pyramid. The higher up the pyramid, the more complex our needs. And without the fulfillment of our physiological and … Continue reading 30 Things Your Product Absolutely Needs
Austin Higgins — April 1, 2019 Follow @austin_higgins — April 1, 2019 If an investor, analyst or executive searches for which metrics matter most for technology companies they would be inundated with thousands of results and hundreds of metrics. But what are the most important metrics? And, sometimes more importantly, what are the metrics most … Continue reading How to Understand Software Product Metrics – and Which Metrics to Ignore
Jonathan Fries — March 24, 2019 Follow @jonathanfries — March 24, 2019 It may be that your organization is just beginning its agile transformation or has yet to begin. It’s also possible that it’s been going on for some time but that you just haven’t made the forward progress you’d hoped for in terms of … Continue reading 6 Ways to Be a Better Product Owner
