Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements
Tag Archives: Product
3 lessons learned from 89,000 Amazon fashion product pages
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages
What is a Product Qualified Lead?
Jenny Traster — January 28, 2019 — January 28, 2019 You’ve probably heard of MQLs and SQLs — but what about a PQL? A PQL is a product qualified lead or any lead who’s experienced true value with your product through a free trial or a freemium model. Businesses – specifically SaaS ones – that … Continue reading What is a Product Qualified Lead?
How Product Owners Prevent Value Delivery
Maarten Kossen — January 23, 2019 Follow @mpkossen — January 23, 2019 rawpixel / Pixabay Why would Product Owners prevent value delivery, you ask? They shouldn’t, and don’t want to, but yet I see them do it every day. And usually, it’s without them even knowing they’re doing it. Here’s four observations of how Product … Continue reading How Product Owners Prevent Value Delivery
3 Obvious and Non Obvious Signs Customer Product Usage is Slipping
Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping
How the Product Manager Can Drive Growth
Zach Heller — January 3, 2019 Follow @zheller — January 3, 2019 In most successful businesses you will find the same dilemma. It occurs at a specific time in the company’s lifecycle. The story usually goes something like this: A successful product hits the market. People love it. Initial growth attracts new investment. A brand … Continue reading How the Product Manager Can Drive Growth
Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
Product Managers, Are You the CEO of your Product?
Ashley Sefferman — December 11, 2018 — December 11, 2018 When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “Good Product Manager/Bad Product Manager” nearly two decades ago, the concept was profound, but divisive. Should PMs be tasked with such a heavy assignment? Does viewing … Continue reading Product Managers, Are You the CEO of your Product?
How to Market Your Product Using Google Ads
Jared Atchison — December 9, 2018 — December 9, 2018 Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a … Continue reading How to Market Your Product Using Google Ads
User Stories Don’t Belong in the Marketing Product Backlog
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
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