Jacques van der Wilt September 11, 2020 Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of … Continue reading 5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend
Kiran Patil September 1, 2020 Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? According to a report by Mckinsey & Co, 35% of purchases on Amazon are a result of their recommendation engine. Nowadays, almost every online business leverages product recommendations to improve customer … Continue reading Time to Rethink Product Recommendations on Your Ecommerce Website
5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing EffortsIf your company has been focusing on content marketing, digital marketing or search engine optimization efforts lately but hasn’t quite been seeing the results you’d hoped for, you may be wondering what you can do to help move your products off the virtual shelf faster. … Continue reading 5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing Efforts
Madeleine Wilson September 1, 2020 If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. For many mobile product managers, their biggest goal is to create a … Continue reading Key Advice and Strategies for Mobile Product Managers
Madeleine Wilson August 28, 2020 According to this hiring trends report, the demand for senior-level PMs increased 51 percent over the last two years (compared to entry-level at ten percent and mid-level at 26 percent) with an overall jump of 32 percent in all PM-related roles. In comparison to the growth of the larger job … Continue reading What is Mobile Product Management?
Claire Mason August 26, 2020 Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. This comes as no surprise. As the pandemic injects huge uncertainty into just about every area of our lives, people are becoming more aware of how upskilling can help them future-proof their careers … Continue reading How to Transform Your Skills Set Into a Product People Want
Joel Goldstein August 5, 2020 Words are incredibly powerful. They form the foundation of our communication with one another. When used effectively, words can influence people to act in ways that align with your goals. When used ineffectively, they can do the opposite. When you are pitching your product to a buyer or it’s an … Continue reading 5 Words to Use When Pitching a Product to a Buyer
Louis Columbus July 28, 2020 Startups’ ambitious AI-based new product development is driving AI-related investment with $ 16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020. AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on … Continue reading 10 Ways AI Is Improving New Product Development
Angela Hausman, PhD July 16, 2020 Photo by Anna Shvets from Pexels As a good product manager, you routinely monitor key metrics that track the performance of your product only to find your product isn’t selling over a period of time. Sure, you didn’t expect product sales to take off like a rocketship (although that … Continue reading 4 Reasons Your Product Isn’t Selling and What to Do About it
Erika Giles July 1, 2020 The term minimum viable product or MVP tends to be thrown around a lot in the startup world. If you have heard the term and still don’t understand what it actually means, you’re not alone. A simple way to describe MVP is as a cake pop version of a three-tiered … Continue reading What Is a Minimum Viable Product? What You Need to Know
