Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers
Rotem Gal June 25, 2020 Selling products on Amazon is not just about posting professionally shot product images and well-written product descriptions; being an Amazon seller involves some work if you want to be successful. Amazon has become an eCommerce giant through the years, with annual sales amounting to $ 280.5 billion. That’s a big … Continue reading 3 Must-Do Product Strategies For Amazon Sellers
Bud Hennekes — June 15, 2020 You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. You feel great about your team, and it’s obvious to your customers that you care. Yet, despite your best efforts, your competition gets all the buzz, and you struggle to stand out. Should you change … Continue reading Nailing Product Positioning (With Examples)
Tanya Kumari — June 10, 2020 There are dozens of issues in the digital world and your product idea might just be able to solve a majority of them. But building the product from just an idea can be challenging, especially for non-technical entrepreneurs or CEOs. And even if you have found out how you … Continue reading Have a Product Idea? Know These Costs Involved in Product Development
Kais Khadhraoui — June 4, 2020 Product creation is one of the cheapest and quickest ways to build a legitimate online business. Many online business opportunities are short term, but your own branded products enable you to develop an audience that become repeat buyers. Your own product also allows you to tap into the power … Continue reading 7 Product Creation Ideas Proven to Work Online
How to Choose the Right Custom Product Packaging Bespoke is one of the buzzwords of the decade. It seems like tailor-made products are the key to business success. This is true for product packaging too. The way to really wow your customers is to personalize the way they receive your products, so they can discover … Continue reading How to Choose the Right Custom Product Packaging
Christa Tuttle — May 29, 2020 With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new … Continue reading Key Questions for Launching a Product During Challenging Times
Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories
Jared Atchison — April 20, 2020 Do you have a business, but want to add a brand new product to your catalog? It doesn’t matter if you have an existing well-known brand, or are starting your very first business, consumers can become skeptical of new products and services. The more time you spend nurturing your … Continue reading How to Successfully Launch a New Product
Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19
