Tag Archives: Product

6 Remote Mobile Product Manager Tips

Madeleine Wilson November 16, 2020 This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers, this has posed some unique challenges. We’re here to help! 1. Create … Continue reading 6 Remote Mobile Product Manager Tips →

Metrics for a Product Launch

Product Management

Christa Tuttle November 9, 2020 A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Metrics are datapoints that are captured to track progress and evaluate what is or what is not working. While there … Continue reading Metrics for a Product Launch →

AI-Based Product Recommendations: How to Reach Today’s Customer

Artificial Intelligence

Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer →

Stop Analysis Paralysis and Launch Your Product Now

Business Effectiveness

Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now →

9-Step Blueprint to Develop a Brilliant New Product Idea

Product Development

Joel Goldstein October 23, 2020 Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a … Continue reading 9-Step Blueprint to Develop a Brilliant New Product Idea →

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook Reactions

Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts →

4 Common B2B Product Launch Missteps and How to Sidestep Them

Product Development

Christa Tuttle October 18, 2020 A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of … Continue reading 4 Common B2B Product Launch Missteps and How to Sidestep Them →

How to License Your New Product Idea

Product Development

Steven Imke October 6, 2020 Just as most nascent entrepreneurs think that banks are the only way to fund their startups, most entrepreneurs with a new product idea also think they have to develop a manufacturing and distribution company for their invention. For most inventors with a new product idea, they are far better to … Continue reading How to License Your New Product Idea →

Amazon Gains Product Searches, As Google Shares Continue To Fall

Amazon Ranking

Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall →

Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide]

Product SEO Development

Nicole Blanckenberg September 20, 2020 When it comes to increasing your organic eCommerce traffic, SEO for product descriptions is vital. A good SEO strategy isn’t stuffing your product pages full of keywords and hoping for the best. It should be a strategic plan that speaks directly to your potential shopper while also being optimized for … Continue reading Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] →