by Kaitlyn MyersAugust 8, 2016 While Vanilla Ice pales in comparison to Bob Dylan and other generations’ spokespeople, we’ll always be grateful for his accidental contribution to helping us improve the RFP processes. Ah, Vanilla Ice. Who could forget him? 1990’s rap pioneer, fashion icon (if you like razor stripes on the side of your … Continue reading How Re-Imagining Vanilla Ice’s Lyrics Can Help Improve Proposal Processes
by Dan Steiner July 8, 2016 Follow @danlsteinerJuly 8, 2016 Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The … Continue reading 6 Social Media Concepts You Can Work Into Your Business’s Everyday Processes
Dave BrockSeptember 7, 2015 I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve written about them before.) While … Continue reading “Herding Customers” Through Complex Buying Processes
Rachel MooreJune 16, 2015 If you’re considering a website redesign, you’re not alone: the long-time marketing rule of thumb has been to redesign your site every two or three years. Instead of sticking to a calendar date for when the ol’ website is back on the chopping block, a better strategy is to consider a … Continue reading Making Sense of a Website Redesign: Processes to Leave to the Pros
Kathy Richardson-MauroMay 10, 2015 In How Small Business Can Replicate the Big Business Seller’s Advantage in Today’s Market, we talked about eight of the most important characteristics or value drivers that prospective buyers look for in their acquisition candidates, one of them being establishing sound processes and procedures that will ensure help that the business … Continue reading Boost Your Company’s Value By Establishing Professional Processes And Procedures
Jimmy WinskowskiApril 3, 2015 Invoices, receipts, and business communication are one of the most voluminous bodies of writing going back all the way to the civilizations of Sumer and Egypt. And while there are also many different business methodologies tried out over the past 4000 years, it still surprises people that it has only been … Continue reading Improving Efficiency Through Business Processes
Paul JohnsFebruary 11, 2015 Social media is rapidly maturing and has emerged as a major new customer support channel — one controlled by the customer, not your company. For some major brands, social media now makes up 10% of all inbound volume, and is still seeing swift adoption as most customers move to ‘social first’ forms of … Continue reading Social Media Contact Centers: What New Teams, Training and Processes Will Be Needed?
Alex EspensonJanuary 20, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of … Continue reading Are You Managing Your Business Processes?
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
