Alex EspensonJanuary 20, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of … Continue reading Are You Managing Your Business Processes?
Tag Archives: Processes
Marketing Power Processes: Measuring Video Effectiveness With Analytics
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
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