As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
March 21, 2026 How brands can leverage AI while prioritizing a human touch for the most brilliant ideas BY Anna-Louise Jackson To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the … Continue reading How brands can leverage AI while prioritizing a human touch for the most brilliant ideas
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success. “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning. Steve Petersen on December 9, 2022 In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We … Continue reading Why prioritizing business continuity in martech is a must
A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust
Stefan Palios — May 22, 2020 When a pandemic hits, all well-laid plans get thrown for a loop. Seemingly overnight, everything you thought you could get done is suddenly at risk. What’s an entrepreneur to do? You can’t just soldier on in the same way as before. Instead, take a different approach. Here’s what you … Continue reading Prioritizing Work and Business in a Pandemic
Kaitlyn Hammond — January 6, 2020 The new year is here, and with it comes a fresh opportunity to re-evaluate your business goals. This is a useful annual exercise because goals and priorities can change. You need to ensure everyone is on the same page in the new year. Take the time to look at … Continue reading Prioritizing Your Business Goals in 2020
Jordan Edwards — July 26, 2019 — July 26, 2019 Business is an evolving process: fail quick, learn, and continue. The first bookkeeper we hired when we started our company wasn’t a senior accounting professional. He was fresh out of college and knew the basics, but he didn’t have much experience in the field; however, … Continue reading The Business Case for Prioritizing Fundamentals
Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips
