Shana RusonisOctober 26, 2015 You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The notion that conversion and design have competing priorities is a false dichotomy. Design and A/B testing are actually … Continue reading Design Principles You Should Test: Color Contrast
Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond
Julia BorginiAugust 4, 2015 I’ve been working on a new WordPress site for a new business I’ll be launching shortly, and it got me thinking about what I value in a professional business blog design too. Good use of images, color blocks, and white space. Solid font choice and accent colors. Buttons that stand out, … Continue reading 10 Principles To Choose The Right Layout For Your Business Blog
Jesse RichardsonJuly 9, 2015 There’s a tendency in ecommerce to forget about specifics, and just get the traffic. It’s a “build it and they will come” type of mentality, and relies solely on the expectation that somehow, someway that traffic will eventually turn into customers. For certainty, unless your website is truly awful, you will … Continue reading 3 Principles for High Conversions on Your Website
Kirill KniazevMay 14, 2015 Business reputation management is the practice of monitoring a business’ listings, reviews and social presence. Online reputation management can be a tricky forest to navigate, for many small and medium business owners. There are many social networks and services to monitor, which can become overwhelming, especially if there is no clear … Continue reading Smart Small Business Marketing: Reliable Reputation Management Principles
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work
Chad HalvorsonApril 27, 2015 Millennials are that mysterious generation between the ages of 18 and 35, born after 1980, who have been given a reputation that says they have an inborn distrust of hierarchy and bureaucracy, and are prone to job-hopping. They want a secure job, but they aren’t looking to make one job their … Continue reading 6 Key Principles For Managing Millennials
Business.com December 18, 2014 Are you getting lots of traffic from SEO, PPC ads and content marketing, but not getting the conversions you hoped for? If so, it’s time to shift the focus from getting traffic to getting conversions from the same traffic. Here’s how: 1. Earn Visitors’ Trust Your visitors want to … Continue reading 5 Conversion Rate Optimization Principles to Consider
If you have recently taken the role of a coach, you may have your apprehensions on what you can or cannot say to your clients. Being a new coach can be somewhat intimidating, but this is a stage that one must go through. In time you will learn the ways, but as a beginning you will need … Continue reading Guiding principles for the new coach
