by Goutham Bhadri February 6, 2016 Follow @mktgsamuraiFebruary 6, 2016 Marketing has much of its roots in pricing. What you charge sends a direct message to the market about what your product is worth. Often, this message is louder and clearer than any amount of copy you write. As you try to find buyers online, … Continue reading Struggling to Find Buyers Online? A Change to Your Pricing Strategy Might Help
by Andrew Macey January 11, 2016January 11, 2016 Sharing pricing with potential customers is often debated across teams regardless of industry or product. For some, pricing is not presented freely on the website, and only introduced during a sales conversation. This is often the case within professional services or where RFQ’s are necessary. For others, … Continue reading When Should You Share Pricing with Potential Customers?
Catalin ZorziniSeptember 22, 2015 If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too … Continue reading The Interchange-Plus Pricing Model and Why It’s Your Best Friend
Elisa SilvermanAugust 4, 2015 I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – … Continue reading How Understanding Your Customers Can Justify Higher Pricing
Dave RoccoJuly 20, 2015 When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative … Continue reading 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page. Neil Patel on May 18, 2015 If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to … Continue reading 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
Business.comMarch 28, 2015 Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply … Continue reading What Is Dynamic Pricing & How Does It Affect Ecommerce?
Ivana TaylorJanuary 23, 2015 You’re leaving money on the table and you know it! And yet, you have customers that are consistently complaining about your prices. There is a science to pricing. And the first law of pricing is that if your customers are complaining about your price, they have no idea why they should … Continue reading Are You Following These Powerful Laws of Pricing?
Inklyo November 22, 2014 The World Wide Web is a chaotic space. Millions of pages exist on every possible topic—but how do people know what’s legitimate? How do they know what will benefit them right now? How do they even begin to look around for something they need? The answer, obviously, is search … Continue reading How to Find the Best Search Engine Optimization Pricing in 4 Easy Steps
