Tag Archives: pressure

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan  @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns

Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains

Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan  @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains

Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis

Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis

There are No Diamonds Without Pressure: Making the Performance Journey

Laura Patterson — September 17, 2019 Follow @LauraVEM — September 17, 2019 The Pressure to Prove Marketing Performance Persists There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high temperature enables carbon atoms to bond and create diamonds. … Continue reading There are No Diamonds Without Pressure: Making the Performance Journey