By Jared Lindzon January 23, 2024 As large employers enforce return-to-office mandates, smaller employers are leaning on flexibility to compete for talent. According to a recent study conducted by hybrid work software provider Scoop, nearly three quarters of organizations that employ fewer than 500 employees offer full flexibility over where to work, compared to … Continue reading Why your promotion might come with more pressure to return to the office
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey. Kim Davis on May 22, 2023 Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing … Continue reading Marketers under pressure to cut martech spend
41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI
Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs by Laurie Sullivan @lauriesullivan, November 9, 2022 Retailers and consumer packaged goods (CPG) companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, lack of order fulfillment centers near customers, and high capital … Continue reading Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Ellen Mullarkey — May 22, 2020 Our global community has faced unprecedented stress over the last few months. Whether you transitioned to working from home, were met with an unforeseen furlough, or took on full-time childcare unexpectedly, it’s certainly been an adventure! I can’t stress this enough: we were already under too much pressure. According … Continue reading Don’t Let the Pressure Kill Your People
Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis
