David Kiger — November 10, 2017 Follow @davidkiger — November 10, 2017 When it comes to pressure and challenges, CEOs often have a hefty load. Though some stresses are universal, executives may feel an additional burden to transcend every issue for the good of the company. Here’s a look at some challenges that CEOs may … Continue reading Under Pressure: CEOs Must Face Constant Hurdles
by Eric V. HoltzclawSeptember 25, 2016 ROI, KPI, quarterly reports, annual plans. Tired of it all? I hear you. Quantifying results for marketing initiatives is a tall order, because traditionally pinpointing marketing results is much more challenging than showing off results elsewhere in the company, like sales or IT departments. When Leapfrog Marketing Institute’s CMO … Continue reading The Pressure to Present Results
Lindsey StemannNovember 7, 2015 It is hard to believe that we have entered into the last two months of 2015. We are wrapping up our first fifteen years of the millennium. In case you blinked and missed it, now is the time to pause, reflect, and think ahead to goal setting for next year. Do … Continue reading Goal Setting & Managing Year-End Pressure
Matt BagliaOctober 16, 2015 Let me be straight with you, customer service is no picnic. It can be mentally, emotionally, and sometimes even physically taxing. Sure, the positive experiences far outweigh the negative ones. But, at the same time, disgruntled customers also know how to leave a permanent impression. For some, customer service and support … Continue reading 9 Customer Service Phrases That Pressure Cook Problems (and What to Say Instead!) [Infographic]
Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015
