Steve CollinsOctober 28, 2015 I’ve talked in previous blog posts about our predictive suite, which enables you to take advantage of what you know about previous users to predict what new users might do in your app. That’s an extremely powerful tool for helping to target your campaigns at just the right set of users … Continue reading Do You Regret Your Predictions?
Gregory T. Huang One thing’s for sure: in 20 years, people will still complain about the weather. Other than that, death, and taxes, pretty much anything goes. We’re thinking a lot about the long-range future of the New England innovation cluster. As part of our Boston 2035 conference on June 17, we’ve asked a number … Continue reading Three Predictions for Boston’s Innovation Scene in 2035
Sheryl-Lynn CollinsApril 24, 2015 Four months into 2015 and we find ourselves coming up for air. The January admin rush has come and gone, the February goal setting sessions are now past us, and we finally have time to look up from our March deadline for strategic plans. I find myself wondering about all the … Continue reading 7 Email Marketing Predictions – For The Remainder Of 2015
Alexandra LevitMarch 9, 2015 Companies need a unified collaboration approach rather than more solutions. In 2013, serial entrepreneur Toni Lopresti and a few friends founded Intellinote, an enterprise software company based in Richmond, VA. Tony and I recently got together to talk workplace productivity and team collaboration. In our interview, he discusses the evolving role … Continue reading Productivity Predictions for 2015 and Beyond
Kelly SmithMarch 5, 2015 If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social networks for various recruitment-oriented purposes – and candidates will finally realize that their online profiles should add to their professional narratives and reflect their career goals. A recent survey … Continue reading 5 Predictions for Social Recruiting in 2015
Business.comFebruary 1, 2015 The world of SEO seems to have gone from toddler to preteen in just the last 2 years, and the industry doesn’t show any signs of stopping. In early 2011, Google released the Panda/Farmer update, an update focused on ridding search results of weak content, leaving business owners without businesses, webmasters without … Continue reading 5 SEO Predictions for 2015
ReachCastJanuary 31, 2015 What’s in store for small business marketing in 2015? At ReachLocal, we asked a dozen of the industry’s top experts to share their predictions for what small businesses can expect this year. From technology enabling better business and marketing capabilities for SMBs to the impact of consumer trends in social and mobile … Continue reading 12 Small Business Marketing Predictions for 2015
The end of a year heralds a new dawn! The start of a new year traditionally sees us evaluate our personal achievements from the previous 12 months. It also gives us an opportunity to create resolutions to ensure we have a focus to self-improve in the New Year. Resolutions tend to be broken as the … Continue reading New Year, New Start: 3 Digital Marketing Predictions 2015
Kenneth GillettJanuary 26, 2015 It’s hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It’s almost like imagining a time before smart phones, and mobile devices haven’t … Continue reading 5 Predictions for Social Marketing Trends in 2015
Denise ChanJanuary 20, 2015 This past year, we saw the inbox repackaged and introduced to the 4th screen, with technology like Google’s Inbox and the Apple Watch entering the scene. Consumers are becoming increasingly selective with the type of content they’ll engage with. But these apps also make it easier to capture engagement at more … Continue reading Email Experts Sound Off On Their Predictions for 2015
