Megan Mosley — January 18, 2018 Follow @ReferralRock — January 18, 2018 Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media. And a social referral program … Continue reading Best Practices For Referral Marketing on Social Media
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Ryan Shelley on January 10, 2018 Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and … Continue reading Best practices for qualifying your link opportunities
Susan Friesen — January 5, 2018 Follow @eVisionMedia — January 5, 2018 Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t … Continue reading 6 Best Video Marketing Practices for 2018
Hanna Dodd — December 13, 2017 — December 13, 2017 How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective of their campaigns is to generate leads for sales; but, as we move into a more tech-heavy … Continue reading Best Practices for UTM Codes
Johnny Duncan — December 5, 2017 — December 5, 2017 geralt / Pixabay As leaders work to improve the employee experience, offboarding often remains as an area that needs closer attention. Organizations are better equipped than ever to attract outstanding employees, onboard them with strategic orientation and training programs, manage their performance, and meaningfully recognize … Continue reading 5 Best Practices for Employee Offboarding
Renzo Costarella — November 27, 2017 — November 27, 2017 FirmBee/Pixabay Billing clients seems simple enough. You send out an invoice and get paid right? If only that was the case. Billing your clients can be quite a strenuous interaction. You want to uphold your reputation and provide top-notch customer service, but you also need … Continue reading 4 Best Practices for Billing Clients
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017 In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics
Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
Sandra Wrobel-Konior — October 27, 2017 Follow @sandricz — October 27, 2017 Myriams-Fotos / Pixabay Halloween is a scary time for many of us, and choosing an online payment solution could be a real nightmare, if you don’t know what to avoid. We understand you, you’re thinking about implementing an online payment solution on your … Continue reading Scary Payment Practices That Will Send Shivers Down Your Spine
