Hannah Vergara — April 23, 2019 — April 23, 2019 geralt / Pixabay When people arrive on one of your social pages, what do you think they look at first? Maybe the largest visual image at the top of your page? Yep, the header image. For a business to stand out from the crowd on … Continue reading Social Media Header Images: Best Practices for Size and Design
Ashish Deshpande — April 22, 2019 Follow @ashishnotigor — April 22, 2019 We all know how important it is to make a good first impression. Countless job interview tips cover this exact topic with advice as diverse as the right dress code to the correct tone of voice. Yet, companies don’t always focus the same … Continue reading Best Practices for Successful Employee Onboarding
Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search
Andrew Todd — April 11, 2019 — April 11, 2019 Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective … Continue reading 4 Best Practices for Responsive Search Ads
Mike McMillan — March 12, 2019 — March 12, 2019 In an age of competitive digital marketing, having a responsive website and creating good content is only half the battle. When people take time to read your content and like it, they could potentially propel it to viral status. However, what guarantees an article or … Continue reading Best Practices in Using Twitter for Business
Brian Bowman — February 19, 2019 — February 19, 2019 Anyone who’s run a successful Facebook ad campaign knows the feeling of wanting to go bigger. To reach new people, to drive more app installs, and ultimately, to start scaling your ads. However, like most things, scaling comes with risks. It’s possible that increased daily … Continue reading 4 Best Practices for Scaling Facebook Ad Campaigns
Luana Spinetti — February 18, 2019 Follow @LuanaTF — February 18, 2019 Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but … Continue reading SEO Keywords Best Practices for 2019 (for the Win!)
Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019 After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
