Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices
Dave Brock — February 19, 2020 Thousands of blogs, books, articles, video’s, and podcasts talk about “best practices.” They cover every topic imaginable. Every nuance of marketing, sales, customer experience, business, dating (oops) talk about best practices. As consumers of information about how to improve, we devour best practices. The thought is, “If I know … Continue reading How Good Are “Best Practices?”
Rakesh Soni — February 11, 2020 Lack of awareness in protecting customer’s sensitive data can lead to severe repercussions. Therefore, enterprises should be able to predict potential cybersecurity risks and invest more in building strategies against hackers. But then, those strategies don’t have to be complicated. In fact, simplifying your approach towards cybersecurity (or cybercriminals … Continue reading Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Thomas Griffin — January 30, 2020 Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions. There are several video marketing statistics that showcase … Continue reading 5 Essential Video Best Practices to Boost Searchability
Albert Costill — January 27, 2020 Just for fun, search Google for “invoice layout.” When I did, the Big G returned 11,700,000 results. There’s a good reason for that. Invoice layouts are adaptable, easily accessible, and come with the right structure. In other words, the days of creating your own invoice are over. You can … Continue reading Best Practices for Invoice Layouts
Peter Gfader — January 21, 2020 Often we work harder in Scrum teams, but not necessarily smarter. Therefore the way we work has to change. Five tips for more effective agile work. As a technical Scrum Master and technical Agile Coach, I travel a lot with teams and accompany them on their adventures. The adventure … Continue reading 5 Practices That Help With Agile Software Development
Mary Lister — January 19, 2020 If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to … Continue reading The 11 Landing Page Best Practices to Swear By
Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices
Jessica Mehring — December 20, 2019 Follow @horizonpeak A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach out to me … Continue reading LinkedIn Advertising Campaign Best Practices
