Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices. Maria Marino on August 29, 2025 This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B … Continue reading GenAI powers the next era of customer listening
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. Benu Aggarwal on January 17, 2025 As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack … Continue reading How to select a CMS that powers SEO, personalization and growth
Infillion’s MediaMath Technology Powers A Revised Walmart DSP by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2024 Laurel Rossi, chief revenue officer at Infillion, says the company’s plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the fastest-growing sector in advertising: retail media. Infillion has announced … Continue reading Infillion’s MediaMath Technology Powers A Revised Walmart DSP
AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing
Dennis Koutoudis November 22, 2020 Have you created a LinkedIn Newsletter yet? If not, you should definitely give it a shot! Before we tell you why, let’s talk a little bit about what is a LinkedIn Newsletter and how it works. Very simply explained, a LinkedIn Newsletter is a series of Articles (called “Editions”) written … Continue reading LinkedIn Newsletter Super Powers!
William Yates — January 21, 2020 Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video. And with video predicted to … Continue reading Why Video Powers Customer Engagement
by Len April Follow @ZenithtalentSeptember 9, 2016 Diversity and corporate culture remain some of the most prevalent discussions in the contingent workforce today. It’s no coincidence. These two ideals, in a sense, are conjoined. They can also be misinterpreted, misrepresented and misused. When that happens, on either side of the union, problems arise. Corporate culture … Continue reading Thought Diversity Powers Contingent Workforce Program Performance
Jean DionJuly 31, 2015 It’s easy to think of online reputation management (ORM) and search engine optimization (SEO) as two very different tasks. Sometimes, that separation can prompt companies to make a choice: Should they fund SEO or should they spend up on ORM? Which one delivers the best results? Here’s the thing. Companies that … Continue reading 3 SEO Tips with Secret Online Reputation Management Powers
