Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300 percent. Polar Bears International, a Montana-based organization dedicated to saving these striking creatures, launched a successful social action campaign during Polar Bear … Continue reading Seven Simple – Yet Powerful – Tips To Grow Facebook Engagement
Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
Alex PirouzFebruary 3, 2015 The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you … Continue reading The Most Powerful Connection Tool On LinkedIn You Should Start Using Today
Dave BrockFebruary 2, 2015 I wish I were smart enough to make up these stories. Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). I did highlight the spelling errors. … Continue reading Powerful Email Marketing
Ivana TaylorJanuary 23, 2015 You’re leaving money on the table and you know it! And yet, you have customers that are consistently complaining about your prices. There is a science to pricing. And the first law of pricing is that if your customers are complaining about your price, they have no idea why they should … Continue reading Are You Following These Powerful Laws of Pricing?
by Andrei Petrik January 14th, 2015 Andrei Petrik As a Marketing Manager, Andrei is responsible for all marketing efforts at Search Engine People. He always has his eye out for new technologies, trends, and better ways to do digital marketing. US President Barack Obama – One of the LinkedIn Influencers – by United States … Continue reading How LinkedIn Convinced Powerful Influencers to Create Content
Business.comJanuary 3, 2015 Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your … Continue reading How to Create a Powerful User Experience on Your Ecommerce Site
Lacy Boggs December 1, 2014 A blog should be a conversation. I’m not talking about comments, necessarily. Yes, comments are awesome (who doesn’t love getting comments on her blog?!?), and they’re a big part of building a culture around your business and blog, but comments aren’t the only way to have a conversation with your … Continue reading 3 Powerful Questions to Ask Your Blog Audience
Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool
Dorien Morin-van Dam November 18, 2014 Got Facebook? There is no question about it: if you have a Facebook page for your business you OUGHT to incorporate Instagram into the mix. Facebook bought Instagram back in early 2012 (the deal was announced on April 09, 2012) and the latest Stats reveal that there are 200 … Continue reading Instagram And Facebook: A Powerful Combo!
