Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
By Lydia Dishman July 31, 2023 In the ever-evolving conversation about the talent landscape, we always cycle through headlines about job-hopping. Millennials quickly earned a reputation for job-hopping, but early data shows that Gen Z employees are more than twice as likely to leave their current job in the next month—so the trend continues. … Continue reading Why you need stick-to-itiveness and how to tap that power for success
Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise
Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power by Laurie Sullivan @lauriesullivan, June 1, 2023 Microsoft needs additional ways to tap Nvidia’s graphic processing units (GPUs), as demand continues to grow for processing power and cloud infrastructure that can run generative artificial intelligence (GAI) models. The Redmond, Washington-based company seems to have found … Continue reading Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power
Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing
By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
Boost’s e-bike conversion kit offers elegant and discreet power Daniel Cooper @danielwcooper There are a number of e-bike conversion kits on the market, all offering ways to electrify your existing wheels. Boost has emerged as an option with a more elegant and easier way of doing things than some of its rivals. Rather … Continue reading Boost’s e-bike conversion kit offers elegant and discreet power
