Tag Archives: Power

AdWords Editor Power Features

By Robert Brady  September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features →

The Power of “Micro-Testing” and Where to Start [Infographics]

Chris LucasAugust 25, 2015 Perhaps you’ve been in the A/B testing game for a while and have seen its benefits for optimizing your website or landing pages. But have you thought about A/B testing on a smaller scale? What about “micro-testing” elements on your web forms? Micro-testing is a strategy for split testing that involves … Continue reading The Power of “Micro-Testing” and Where to Start [Infographics] →