Tag Archives: Power

The Power of “Micro-Testing” and Where to Start [Infographics]

Chris LucasAugust 25, 2015 Perhaps you’ve been in the A/B testing game for a while and have seen its benefits for optimizing your website or landing pages. But have you thought about A/B testing on a smaller scale? What about “micro-testing” elements on your web forms? Micro-testing is a strategy for split testing that involves … Continue reading The Power of “Micro-Testing” and Where to Start [Infographics]

The Power of Certainty

Daniel BurrusJune 25, 2015 We all know that we live in an amazingly uncertain world full of doubts and reservations. Questions and misgivings about all manner of things, big and small, race through our heads constantly. On the global stage, we wonder: What does the future hold for the economy — what’s going to happen … Continue reading The Power of Certainty