Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential
Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read
Amy Bennet — October 23, 2019 Running an effective and efficient procurement process for a contact center partner is easier said than done – even for seasoned indirect sourcing professionals and folks in the C suite. It’s not unusual for the process to take 12 to 18 months from discovery to go-live with significant time … Continue reading How to Shortlist Potential Contact Center Partners
Hassan Mansoor — September 25, 2019 Follow @Hassan_Mansoor1 rawpixel / Pixabay Did you know that 90% of the world’s data was created over the last three years? That presents evidence of rapid advancement and it’s no wonder that businesses are struggling to keep up. However, if you can wrap your head around the fact that … Continue reading Why Customer Product Data is the Key to Unlock Your Business Potential
Chris Pentago — September 2, 2019 — September 2, 2019 Entrepreneurs always need to be prepared for the worst-case scenario. One of the most frightening situations they can face in 2019 is a recession. According to recent reports, the UK economy has reported the slowest growth since 2012. The risk of a recession is rising … Continue reading 5 Precautions to Shield Your Business from a Potential Recession
Juliette Stapleton — June 6, 2019 — June 6, 2019 One of the biggest mistakes I see on Facebook profiles of some of my students at the beginning of their journey to grow their visibility and personal brand is that their privacy settings on posts are set to “Friends Only”. HUGE FAIL! Connection You see, … Continue reading Are You Locking Yourself Away From Potential Clients?
Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
Ashley Patzer — January 23, 2019 — January 23, 2019 Think of your brand’s website as a city. Your city is unique and has a variety of attractions to visit. If you could give someone a map of your city, what would it look like? Which attractions are you going to highlight? Would you recommend … Continue reading Maximize Your Website’s Navigation Potential
