Taylor Pearson — December 31, 2018 Follow @TaylorPearsonMe — December 31, 2018 Over the course of our lifetimes, the size of multinational businesses will approach that of small, local businesses. On its face, this may sound like a somewhat mundane statement, but the implications on our life are no less significant than the shift from … Continue reading How to Unlock Your Creative Potential in 2019
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry. Adam Corey on December 11, 2018 Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 percent of companies … Continue reading How to vaccinate your data from potential exposure
Brent Holland — November 7, 2018 — November 7, 2018 According to a recent study, 87 percent of employers rank employee retention as a top priority for their business. This statistic comes as no surprise considering the cost to replace an employee now stands anywhere from 16 to 213 percent of the base salary. To … Continue reading How to Identify Employees with Leadership Potential
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. Len Shneyder on August 14, 2018 To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything … Continue reading Unlocking the full potential of transactional emails
Young Entrepreneur Council — July 20, 2018 Follow @YEC — July 20, 2018 Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep them. Not every customer is a good fit for every product. What is one question to ask or approach to use to … Continue reading 12 Questions to Ask Potential Clients About Their Needs
Angela Murphy — December 24, 2017 — December 24, 2017 Free-Photos / Pixabay How do employees learn best? Well, it’s kind of a complex answer… Employers are increasingly aware of the importance of professional development and employee training. In fact, Training Magazine reports that U.S. companies spend an average of $ 4.5 billion annually on … Continue reading How to Maximize Employee Potential (Without Breaking the Bank)
Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps
Erin Dore Miller — September 26, 2017 — September 26, 2017 I knew I was busy. Just how busy? Now I know! I recently received an email from LinkedIn with some of my LinkedIn Recruiter user “stats” and I was fascinated to find out how I stack up against the average user. The truth is, … Continue reading Utilizing LinkedIn Recruiter To Its Full Potential
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. Bobby Lyons on September 12, 2017 The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for … Continue reading Maximizing the potential and value of your SEO team
