A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024 The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential
Google Project Astra hands-on: Full of potential, but it’s going to be a while The move to multi-modal AI is going to be multi-year endeavor. sam rutherford · karissa bell Wed, May 15, 2024 Photo by Sam Rutherford/Engadget At I/O 2024, Google’s teaser for Project Astra gave us a glimpse at where AI assistants … Continue reading Google Project Astra hands-on: Full of potential, but it’s going to be a while
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
HTTP/2 rapid reset flaw exposes web traffic to potential attacks Maxwell William / Oct 14, 2023 A recently discovered flaw in the HTTP/2 protocol, which underpins a significant portion of web traffic, has raised concerns among cybersecurity experts. The vulnerability, known as the “rapid reset flaw,” could potentially expose users to a range of … Continue reading HTTP/2 rapid reset flaw exposes web traffic to potential attacks
EU seeks feedback on potential regulation of Microsoft and Apple services Radek Zielinski / Oct 10, 2023 The European Union is actively investigating whether several key services from tech giants Microsoft and Apple should fall under the bloc’s new Digital Markets Act (DMA), which aims to increase competition in the digital sector. According to … Continue reading EU seeks feedback on potential regulation of Microsoft and Apple services
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You … Continue reading 10 steps to target and connect with potential customers effectively
Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse
Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of … Continue reading Meta dissolves team responsible for discovering ‘potential harms to society’ in its own products
