Quantum computing is a futuristic technology that’s with a lot of potential. What does it hold for marketers? MarTechBot on July 7, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader … Continue reading What potential does quantum computing hold for marketers?
Tag Archives: ‘potential
Unlock Africa’s economic potential through open trade
June 09, 2025 Unlock Africa’s economic potential through open trade BY Olugbenga GB Agboola Recent tariff announcements have caused significant disruption across global markets and economies. Subsequent changes and postponements—including negotiations between major economies like China and the U.S.—offer a welcome step towards resolution. But the initial uncertainty has already prompted impacted countries to diversify their … Continue reading Unlock Africa’s economic potential through open trade
To realize AI’s potential in the workplace, do one thing
May 05, 2025 To realize AI’s potential in the workplace, do one thing BY Maria Flynn In just a few short years, generative artificial intelligence has begun demonstrating its tremendous business potential. Stanford University’s latest AI Index report reveals that global corporate investment in AI grew nearly 45% in 2024 to reach $252.3 billion. With private … Continue reading To realize AI’s potential in the workplace, do one thing
Apple juice recall: More than 170,000 bottles of Martinelli’s impacted by fears of potential mold-based toxin
April 28, 2025 Apple juice recall: More than 170,000 bottles of Martinelli’s impacted by fears of potential mold-based toxin BY Grace Snelling Martinelli’s, the apple juice brand that has previously gone viral for its apple-shaped packaging, has issued a voluntary recall of more than 170,000 bottles of juice. The recall comes due to potential patulin contamination. … Continue reading Apple juice recall: More than 170,000 bottles of Martinelli’s impacted by fears of potential mold-based toxin
How to elevate midcareer workers’ potential
March 12, 2025 How to elevate midcareer workers’ potential BY Carrie Varoquiers and Mona Mourshed Two powerful forces are dramatically reshaping the current world of work—artificial intelligence and an aging workforce. While we can see that the way we work is changing, we need to move quickly to effectively cope with both. Currently, AI, machine learning, digitization, … Continue reading How to elevate midcareer workers’ potential
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. Melissa Reeve on February 20, 2025 AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing … Continue reading How to unlock the true potential of AI with adaptive structure
Starbucks union authorizes a potential strike ahead of talks
Workers United, which has a bargaining delegation that represents workers at 525 Starbucks stores in the U.S., said the coffee giant has yet to bring a comprehensive economic package to the table. BY Reuters The workers’ union representing more than 10,000 Starbucks baristas said they have authorized a potential strike, ahead of this year’s final round … Continue reading Starbucks union authorizes a potential strike ahead of talks
3 ways to unlock your potential at work
September 28, 2024 3 ways to unlock your potential at work You have the opportunity to take the wheel in your career. It starts with believing that you can. BY Sandy Rubinstein Throughout my career as a founder and CEO, I’ve always prioritized mentoring and advising young professionals, providing them with the tools they need to … Continue reading 3 ways to unlock your potential at work
Unlocking AI’s potential in B2B marketing
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. Mark Ogne on August 7, 2024 As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. … Continue reading Unlocking AI’s potential in B2B marketing
How Georgia-Pacific seeks to leverage AI to its full marketing potential
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024 The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential
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