The Laughing Emoji: Got It!
by Ray Schultz , Columnist, November 24, 2017
H.L. Mencken posited that if Germany is the land of metaphysics and France is the land of amour, then America is the land of mirth. That belief has been confirmed by a Facebook study that explores, among other things, the emojis sent by people.
Americans like humorous images, and send more of them than all other countries combined, the Daily Mail reports. Germans send the most angry and bored emojis. And Brazilians send emojis as expressions of love.
Keep that in mind if you’re one of the many email marketers using emojis: Americans like to laugh.
Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said.
The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years.
The top five include messaging (which had a 67% increase), social media (48%), email (47%), video chat (47%) and face to face (38%).
One wonders if email growth is slowing down.
A new study by PQ Media found that several Internet channels, including email marketing and online search, have started to record “low single-digit, or even negative growth rates.”
This is at a time when digital and alternative media are poised to grow by 11.6% this year to $179.6 billion. Overall, all U.S advertising and marketing revenues are expected to hit $470.5 billion, for a growth rate of 3.2%, PQ Media reports.
Back to emojis — the study found that 77% of people over age 55 use them, and that 63% deploy GIFs.
But here’s the most significant finding, from a social standpoint: That people who message more are 52% more likely to engage in face-to-face conversations.
Now let’s all do some shopping.