Tag Archives: policy

Tools for Introducing a Remote Working Policy

Holger Reisinger — November 7, 2019 Follow @ReisingerHolger In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report … Continue reading Tools for Introducing a Remote Working Policy →

Honesty is the Best Policy: Publishing Prices on Your Website

Corporate Politics

Ashley Hill — October 14, 2019 If there is one thing I can recommend to you to help boost sales, get new clients, and establish customer trust, it would be to put your pricing on your website. If you’ve ever purchased a new car, you know how frustrating it can be to try and track … Continue reading Honesty is the Best Policy: Publishing Prices on Your Website →

Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

Branding Lessons

Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC →

Public Update: Private Policy

Website Special Guidelines

Emily Sutton — June 17, 2018 — June 17, 2018 In lieu of the recent Facebook/Mark Zuckerberg testimony, we decided to do some research on how this is affecting the social media we use daily. Many Americans find that social networks, such as Facebook, Twitter, and Instagram, have become somewhat apart of their daily routine. … Continue reading Public Update: Private Policy →

Why You Need a Privacy Policy

Regulations

Andy Hutchison — May 23, 2018 — May 23, 2018 Earlier this month, we published a guide on what you need to know about the EU’s General Data Protection Regulation (GDPR). This regulation is effective May 25, 2018, and is designed to harmonize data privacy laws across Europe. While GDPR requires a lot of things, … Continue reading Why You Need a Privacy Policy →

YouTube’s New Monetization Policy

YouTube

Ben Nelson — February 20, 2018 — February 20, 2018 YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on. New Monetization Rule The new policy states that small channels will no longer be able to monetize their videos … Continue reading YouTube’s New Monetization Policy →

Have a Website? You Need a Privacy Policy. Here’s Why

Website Guidelines

KeriLynn Engel — February 19, 2018 — February 19, 2018 Earning an income from your blog is a much easier venture than starting a traditional business and you don’t have to check zoning laws or apply for building permits. However, that doesn’t mean there aren’t legal requirements you need to comply with. One of the … Continue reading Have a Website? You Need a Privacy Policy. Here’s Why →

Facebook News Feed Changes: Why You Don’t Need A New Strategy

Facebook News Feed

Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy →