Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Alice Chen — March 31, 2017 — March 31, 2017 A return policy outlines the details that allow your customers to return items that they’re not satisfied with or have changed their minds about. Establishing a fair return policy for your business is part of providing great customer service and shows customers that you genuinely … Continue reading Tips For Creating A Return Policy for Your Business
Joe Jones — November 29, 2016 Follow @sustainit— November 29, 2016 The importance of environmental policies and sustainable practices in business has seen the emergence of a role that is still misunderstood and ill-defined in the corporate world; that of the Chief Sustainability Officer. The emergence and growing prevalence of this C-level position amongst big … Continue reading The 4 Pillars of Effective Corporate Sustainability Policy
by Shep Hyken February 12, 2016 Follow @HykenFebruary 12, 2016 As I travel the world and work with clients from all types of industries, they all recognize the importance of customer service and the role it plays in marketing, sales, growth and revenue. I continue to push my philosophy: Customer service is not a department. … Continue reading Culture Is About Philosophy, Not Policy
by Katey Ferenzi January 28, 2016January 28, 2016 A solid returns and exchanges policy can make or break a sale. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore … Continue reading Ecommerce Return Policy: How to Write a Returns and Exchanges Policy That Sells
by Bennet Hammer November 9, 2015November 9, 2015 Social Media use by employees is increasing at a staggering pace. It’s hampering productivity and, in some cases, is harming the reputation of many businesses. With 2.2 billion active social media users and 30% global adoption, the increased usage and adoption is putting businesses in a difficult … Continue reading 3 Reasons Your Company Needs A Social Media Policy
Ian NewcombeFebruary 19, 2015 Delivery is now a key selling point and competitive differentiator in the multi-channel retail world but requires the right balance of delivery options to meet both the customer’s and the retailer’s needs. Have you got the balance right? Delivery used to be the bugbear of retailers frustrated at their inability to control … Continue reading Delivering on Your Delivery Policy
