Tag Archives: Points

5 failure points of a marketing measurement plan — and how to fix them

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them →

4 digital marketing pain points SMBs face today by Microsoft Advertising

Digital Marketing Strategies

Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising →

How to Create an NFT Marketplace for your Business – Key Points

Cryptocurrencies NFT

How to Create an NFT Marketplace for your Business – Key Points Linda John / 21 Sep 2022 At present, the NFT business is taking off to great heights in no time. Non-fungible tokens are creating an immense level of traction in the digital space for everyone; from investors to small-time buyers, everyone is … Continue reading How to Create an NFT Marketplace for your Business – Key Points →

Getting Started with the Agile Marketing Navigator: Story Points

Marketing Agility

Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks. Stacey Ackerman on August 11, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the second of our 6 Key Practices: Story Points. … Continue reading Getting Started with the Agile Marketing Navigator: Story Points →

Secret Recession Indicator Points to a Massive Stock Market Rebound

Stock Market

Secret Recession Indicator Points to a Massive Stock Market Rebound InvestorPlace / 12 Jul 2022 A recession is already priced in, and what comes next is a big stock rally where the entire market tends to roar 15- to 25%. The Recession Buy Indicator broadly states that the best time to buy stocks in … Continue reading Secret Recession Indicator Points to a Massive Stock Market Rebound →

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Social Branding

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making →

Predictions for 2022: Workplace, Tech, and ESG Points

Workplace Evolution

Predictions for 2022: Workplace, Tech, and ESG Points Calendar / 29 Apr 2022 If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We … Continue reading Predictions for 2022: Workplace, Tech, and ESG Points →

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

Marketing Guide

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider →

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?

Video Advertisement

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? →