Tag Archives: Points

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz  @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services.  WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max.  Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?

11 Ways You Can Increase Profitability With Minimal Pain Points

Jake Rheude July 27, 2020 When faced with the prospect of increasing profitability, many companies are at a loss. Oftentimes, the only surefire way involves painful cuts. Cutting corners on quality of materials or laying off staff happen more than most C-level executives would probably care to admit. With a little bit of creativity, there … Continue reading 11 Ways You Can Increase Profitability With Minimal Pain Points

Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points

Dhaval Sarvaiya — August 28, 2019 Follow @dhaval1sarvaiya — August 28, 2019 “Of all things painful, I chose running an eCommerce business.” said a friend of mine whose online shoe store just stepped into the first year answer, which in my opinion is the best one to this statement. “Running an eCommerce business is definitely … Continue reading Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points

Blockchain for Organization Operations: 12 Points to Prepare

Aashish Sharma — February 8, 2019 Follow @ineedseo — February 8, 2019 Blockchain technology is not limited to Bitcoin: its implementation will upset the organizations of workers. Review of 12 ruptures to prepare today. Will the blockchain revolutionize the company? Many people think so. For example, Don Tapscott, American economist, co-author of the book “Blockchain … Continue reading Blockchain for Organization Operations: 12 Points to Prepare