Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
Tag Archives: Points
How Implementing No-Code Automation Eliminates Employees Pain Points
How Implementing No-Code Automation Eliminates Employees Pain Points Vivek Goel / Aug 12, 2023 The power of automation is essential in today’s ever-changing corporate landscape. Automation has become a critical tool in nearly every industry because it enables organizations to streamline complex operations, enhance productivity, and cut costs. The rise of no-code platforms, which … Continue reading How Implementing No-Code Automation Eliminates Employees Pain Points
Oddity CEO: How 40 million users, one billion data points, and AI are why investors excited for IPO
By Yasmin Gagne July 19, 2023 On July 19, the five-year-old Israeli company Oddity, which aims to use AI technology to create personalized beauty products, went public on Nasdaq. The company, which owns viral makeup brand Il Makiage and hair and skincare brand SpoiledChild, previously raised $130 million from investors, including L Catterton, the … Continue reading Oddity CEO: How 40 million users, one billion data points, and AI are why investors excited for IPO
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
4 digital marketing pain points SMBs face today by Microsoft Advertising
Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising
How to Create an NFT Marketplace for your Business – Key Points
How to Create an NFT Marketplace for your Business – Key Points Linda John / 21 Sep 2022 At present, the NFT business is taking off to great heights in no time. Non-fungible tokens are creating an immense level of traction in the digital space for everyone; from investors to small-time buyers, everyone is … Continue reading How to Create an NFT Marketplace for your Business – Key Points
Getting Started with the Agile Marketing Navigator: Story Points
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks. Stacey Ackerman on August 11, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the second of our 6 Key Practices: Story Points. … Continue reading Getting Started with the Agile Marketing Navigator: Story Points
Secret Recession Indicator Points to a Massive Stock Market Rebound
Secret Recession Indicator Points to a Massive Stock Market Rebound InvestorPlace / 12 Jul 2022 A recession is already priced in, and what comes next is a big stock rally where the entire market tends to roar 15- to 25%. The Recession Buy Indicator broadly states that the best time to buy stocks in … Continue reading Secret Recession Indicator Points to a Massive Stock Market Rebound
Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Predictions for 2022: Workplace, Tech, and ESG Points
Predictions for 2022: Workplace, Tech, and ESG Points Calendar / 29 Apr 2022 If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We … Continue reading Predictions for 2022: Workplace, Tech, and ESG Points