by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
by John Nemo Follow @JohnNemoPRAugust 30, 2016 Nearly 75 million adults are fanatical participants in this “hobby” – here’s how to use it to win new business and bond more deeply with clients. It’s been called a silly little game, but fantasy football was played by 75 million adults across North America in 2015, and … Continue reading The Real Reason You Should Be Playing Fantasy Football At Work
by Michyl Culos May 11, 2016May 11, 2016 So, your newsletter subscription form is embedded on your website. Which essentially means that subscribers need to come to it. But what if, instead of playing hard to get, your newsletter subscription form could come… to your subscribers instead? This is exactly what Facebook Lead Ads lets … Continue reading Stop Playing Hard-To-Get with Facebook Lead Ads
by Rachel Clapp Miller March 23, 2016 Follow @ContentRachelMarch 23, 2016 Role playing is one of the best ways for sales managers to add value for their team members. Executed effectively, you provide a comfortable environment for a salesperson to practice a pivotal conversation and provide actionable feedback for improvement. It’s better to practice in … Continue reading 5 Tips for More Effective Role Playing
by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Mobile shopping gets bigger and bigger every year. According to Custora, Black Friday in 2015 saw the largest increase in mobile shopping yet, with a third of all of America’s shopping happening exclusively via mobile platforms. For any company looking to grab mobile shoppers, it … Continue reading 6 Ways Social Media Is Playing A Role In Mobile Shopping
Steve HammJune 18, 2015 The small business is a vibrant part of the American economy. At the same time, it faces challenges. As noted by the Small Business Administration (SBA), the first quarter of 2014 saw 382,000 new small businesses open their doors. Concurrently, 364,000 closed. While it is impossible to define what caused the … Continue reading Internet Marketing Services for Small Businesses Level the Playing Field
Shira Anderson December 16, 2014 Recently, mobile technology and small and mid-size businesses (SMBs) have been heralded the perfect match. But only a few years ago, this would have sounded completely counterintuitive. So what happened? With the advent of new platform technology and new business models, the days of mobile’s prohibitive technological and cost … Continue reading 5 Ways Mobile Levels the Playing Field for SMBs
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
