Tag Archives: play

Google Launches Outstream Video Ads To Play On Sites Other Than YouTube

Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube →

Snapchat Makes a Play for Influencers: What Brands Need to Know

Snapchat

George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know →

Want to Influence Your Influencers? Play Nice.

Influencer Strategy

Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice. →

What’s Worth Posting? Try These 7 Plug & Play Social Media Posts

Social Media Utilization

Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts →

When You Play the Game of Sales You Either Win or Lose [Infographic]

Sales Guide

Nick Hedges — December 15, 2016 Follow @Nick_Hedges— December 15, 2016 The popular HBO series Game of Thrones has taken viewers by storm, quickly making its way to the top of the charts during its first season and beyond. Given the popularity of the show, we decided to take a look at some lessons that … Continue reading When You Play the Game of Sales You Either Win or Lose [Infographic] →

Don’t let your business play possum with local search

Local Search

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Adam Dorfman on October 5, 2016 For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing … Continue reading Don’t let your business play possum with local search →

Native In-App Placements And Rewarded Video Play Well In Native Space

Marketing Platforms

by Tobi Elkin, Staff Writer @tobielkin, July 27, 2016 About 90% of what people do on a mobile device occurs in-app, vs. 10% via the mobile Web. One of the most exciting areas of in-app advertising is working with native advertising on mobile devices. Jun Group is in the business of getting consumers to engage … Continue reading Native In-App Placements And Rewarded Video Play Well In Native Space →

Google’s Demographic Squeeze Play

Marketing Guide

by John Motavalli, Columnist, July 20, 2016 One thing we love about Google is its penchant for coming up with marketing ploys that only it could execute or even acknowledge. Case in point: A recent Google claim that marketers are losing up to 70% of “potential mobile shoppers” by relying on conventional demographic suppositions. Harkening … Continue reading Google’s Demographic Squeeze Play →

LinkedIn Premium Membership – Pay to Play

LinkedIn Utilization

by Colleen McKenna July 7, 2016 Follow @Colleen_InteroJuly 7, 2016 One of the most frequently asked questions that we hear is whether you need to upgrade your LinkedIn membership to Premium. More and more, the answer is a resounding YES. Why? LinkedIn is continually reserving their new features for Premium members and is, little by … Continue reading LinkedIn Premium Membership – Pay to Play →

Shopping campaigns: Play like every day is a holiday

Shopping Campaigns

What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. Alexander Paluch on June 30, 2016 Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play … Continue reading Shopping campaigns: Play like every day is a holiday →