Download the buyer’s guide today! Pamela Parker on May 19, 2022 Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of … Continue reading Unveiling our first MarTech Intelligence Report on email marketing platforms
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root
The interactive content platform will deliver creative directly to Highspot and Showpad. Kim Davis on May 6, 2022 Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the … Continue reading Ceros announces new integrations with sales enablment platforms
The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022 The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms
Alejandro Arrieche Last updated: 13 April 2022 The parent company of the world’s largest social media platforms – Meta Platforms – appears to be getting ready to open up its doors for creators to start developing content and digital assets in its metaverse. According to an exclusive report from Reuters published (April 17, 2022), Meta … Continue reading Meta Platforms Opens Up the Doors for the Creation of Digital Assets
Krishi Chowdary Last updated: 1 April 2022 A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Having put all the routine tasks on autopilot, you will have more time to devote to the parts of your business that demand human discretion and creativity. Not only that, … Continue reading Marketing Automation Software: Best Platforms for 2022
Jonathan Askew Last updated: 1 April 2022 One of the quickest and most efficient ways of improving the day-to-day running of your business is to use data to gain insights. Given the range of data that you can track through various tools, there are numerous ways in which a business can improve and ultimately, save … Continue reading Best Business Intelligence Platforms – Top BI Tools for 2022
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, March 29, 2022 The Justice Department is backing an antitrust bill that would prohibit the largest tech companies from favoring their own products or services. “The Department views the rise of dominant platforms as presenting a threat to open markets and competition, … Continue reading Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Aneeca Younas Last updated: 18 March 2022 Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and services to customers. But how do you know which software to pick? With dozens of high-quality SMS marketing software platforms available in 2022, you can design, send and … Continue reading Best SMS Marketing Software : Top SMS Marketing Platforms for 2022
