June 14, 2024 What to know about Weverse, HYBE’s superfan platform joined by Ariana Grande HYBE described Weverse as a ‘super app’ that also offers machine translation in 15 languages. BY Reuters Pop star Ariana Grande is joining Weverse, a superfan platform owned by HYBE, an entertainment firm that manages K-Pop phenomenon BTS. Here is what … Continue reading What to know about Weverse, HYBE’s superfan platform joined by Ariana Grande
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2024 ctv Google strengthened its connected TV (CTV) advertising offering by launching the Google TV network across more than 20 million monthly active Google TV and Android TV OS devices. It connects in-stream video inventory across … Continue reading Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Reddit signs deal with OpenAI to open up the platform to ChatGPT Graeme Hanna Tech Journalist Reddit has confirmed a partnership deal with OpenAI to bring content from the platform to ChatGPT, in a move that will further diversify its income streams. Following on from a similar recent agreement with Google worth an estimated … Continue reading Reddit signs deal with OpenAI to open up the platform to ChatGPT
May 15, 2024 Elon Musk’s X now treats the term ‘cisgender’ as a slur on the platform Posting the term, which is used by many health organizations, on X’s mobile app now comes with a warning prompting users to delete the post. BY Chris Morris Elon Musk warned us this was coming. Now, the owner of … Continue reading Elon Musk’s X now treats the term ‘cisgender’ as a slur on the platform
April 18, 2024 Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE The Denver-based company, which works with popular retailers such as Best Buy and Home Depot, will further test investor appetite for tech-focused public offerings. BY Michael Grothaus Today, another tech company is going public. This time it’s Ibotta Inc, … Continue reading Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft
