There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. Chris Wood on December 6, 2024 Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings … Continue reading HubSpot to acquire conversational intelligence platform Frame AI
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024 Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin
TikTok Alleged To Be Self-Preferencing Its Shop Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 9, 2024 Among the live streaming videos and influencers pitching products, TikTok’s algorithm on the platform increasingly pushes users toward TikTok Shop through non-branded searches like “running shoes.” This is similar to what many have accused Google of doing — … Continue reading TikTok Alleged To Be Self-Preferencing Its Shop Platform
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
August 26, 2024 The tech CEO of this popular platform has been arrested on allegations of sexual exploitation and drug trafficking Following the arrest, Elon Musk posted “#freePavel” in support of Durov on X. BY Associated Press The founder and CEO of the messaging service Telegram was detained at a Paris airport on an arrest warrant … Continue reading The tech CEO of this popular platform has been arrested on allegations of sexual exploitation and drug trafficking
The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. Chris Wood on August 13, 2024 Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process … Continue reading IAB releases updated IAB Diligence Platform
August 06, 2024 Elon Musk’s X claims advertisers boycotted the platform His lawsuit was joined by Rumble, a video-sharing platform that hosts Truth Social and is popular with far-right users. BY Chris Morris Elon Musk and X (formerly Twitter) are escalating their fight with the advertising industry, filing a federal antitrust lawsuit against a coalition the … Continue reading Elon Musk’s X claims advertisers boycotted the platform
