The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
November 19, 2025 Adobe to buy digital marketing platform Semrush for $1.9 billion
November 02, 2025 Facebook’s new holiday ad pines for a social platform that’s long gone
Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
MGA hits out against suspended PG Soft platform still claiming to be licensed Joel Loynds The Maltese Gaming Authority (MGA) has once again had to step forward to point out that it has no association with a gambling platform. The post contains two links that lead to the Pocket Games Soft platform, which hosts the … Continue reading MGA hits out against suspended PG Soft platform still claiming to be licensed
Drake’s Kick account disappears after fight with platform CEO Rachael Davies Drake will reportedly no longer stream on Kick, according to fellow streamer Adin Ross, after a social media spat with the Kick CEO. Drake recently hit out at Kick CEO and Stake co-founder Ed Craven in the comments of a livestream on the platform, … Continue reading Drake’s Kick account disappears after fight with platform CEO
Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. Constantine von Hoffman on May 14, 2025 Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced … Continue reading Twilio unveils new features for customer data platform
