Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023 A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform
Tag Archives: Platform
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly. Pamela Parker on July 26, 2023 Deciding whether your company needs an enterprise marketing work management platform calls for the same evaluative steps involved in any software adoption, including … Continue reading Does your organization need a marketing work management platform?
How this company is giving Black creators an all-in-one platform for their content
By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform Kris Holt @krisholt A group of Reddit volunteers who transcribe media from other subreddits are shutting down their community, in part due to changes the company is making to its API. The community, r/TranscribersOfReddit, will close its doors … Continue reading A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY by Laurie Sullivan @lauriesullivan, May 3, 2023 Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through advertisements services. Sprouts Farmers Market, a specialty food retailer, is using part … Continue reading Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors. Pamela Parker on May 3, 2023 Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO … Continue reading 12 questions to ask SEO platform vendors during the demo
Attentive Adds AI To Its Conversational Platform
Attentive Adds AI To Its Conversational Platform by Ray Schultz , April 24, 2023 AI-based SAAS platform Attentive has enriched its two-way conversational platform Concierge with AI capability. The enhanced tool, Attentive AI, delivers hyper-relevant contextual responses to customer prompts, the company says The technology allows brands to “help customers in a fraction of the … Continue reading Attentive Adds AI To Its Conversational Platform
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform
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