Tag Archives: Platform

How To Choose The Right Social Media Platform

Thomas Griffin September 10, 2020 The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on means better rewards, right? Not so much. Trying to have … Continue reading How To Choose The Right Social Media Platform

Building a better Budweiser eCommerce platform

AB InBev found the commerce and supply chain features it needed in VTEX. Rodric Bradford on August 26, 2020 In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality.  But what did Budweiser see in VTEX?  Along … Continue reading Building a better Budweiser eCommerce platform

Sitecore updates Experience Platform and Experience Commerce

Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce

Selecting the right digital platform for a virtual event

The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies.  So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event

3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform

Veronica Krieg July 27, 2020 Last week, I texted my vet on a Saturday to cancel an appointment for my cat Nacho. Within seconds, I got a response from Julie, the friendly and peppy office manager. It took less than 60 seconds to reach out and get confirmation for my request. At my previous vet’s … Continue reading 3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform

Instagram Marketing for Dummies: Unique Aspects of This Social Platform

Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform

Rethink Your Website: The Service Side of a Customer Experience Platform

Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them? Pamela Parker on June 30, 2020 When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. … Continue reading What to look at when considering a Digital Asset Management platform

Who is Using Which Social Media Platform – A Demographic Look

Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look