Tag Archives: Platform

Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Tools

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024  Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities →

Drift acquired by sales engagement platform Salesloft

Sales Platforms

Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft →

TikTok is restricting a key tool used by researchers to assess content on its platform

TikTok Controls

  By Associated Press January 09, 2024 TikTok has restricted one tool researchers use to analyze popular videos, a move that follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war and a study that questioned whether the company was suppressing topics that don’t align with the … Continue reading TikTok is restricting a key tool used by researchers to assess content on its platform →

Salesforce updates Einstein 1 Platform with unified business data

Salesforce

Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data →

Acquia acquires tech platform to expand DXP capabilities

Mergers and Acquisitions

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities →

Patreon overhauls its platform with free content and more creator control

Content Optimization

Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin   Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control →

The Woman Behind Merkle’s GenCX AI Platform

Women In Leadership

The Woman Behind Merkle’s GenCX AI Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 5, 2023 Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings together different types of data to build what she … Continue reading The Woman Behind Merkle’s GenCX AI Platform →

New Platform Offers Podcast Advertising Order Management

Podcasts Marketing

New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz  @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts.  The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management →

Instreamatic Intros Contextual CTV Ads Platform For Audio

CTV Advertisement

Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz  @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio →

Random Posts on