Tag Archives: Platform

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan  @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

How to decide if you need a digital events platform

A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic.  It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform

What is a digital events platform and how can it help you?

Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. Pamela Parker on October 4, 2022 The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel … Continue reading What is a digital events platform and how can it help you?

Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter

Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan  @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface.  The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter

Ready Player Me, a metaverse avatar platform, raises $56 million in a Series B round

By Chris Morris   August 23, 2022 The metaverse just got another big vote of support from Sand Hill Road. Ready Player Me, a cross-game avatar system, announced on Tuesday it has closed a $56 million Series B round. Among its backers: Andreessen Horowitz, the cofounders of Roblox and Twitch, and entertainer Kevin Hart’s venture … Continue reading Ready Player Me, a metaverse avatar platform, raises $56 million in a Series B round