Tag Archives: Platform

The Myriad Use Cases for a Technology-Enabled Employee Recognition Platform

Priyanka Mitra March 24, 2021 While the concept of rewarding and incentivizing employees has been deep-rooted within organizations for decades, the market has been evolving in response to the following factors: Increasing complexity of the R&R processes involved Ability to serve a multi-generational workforce Disruptions caused by advancements in the HR tech market Increasing employee-centric … Continue reading The Myriad Use Cases for a Technology-Enabled Employee Recognition Platform

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Meg Ryan on February 23, 2021 “I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described … Continue reading Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe by Laurie Sullivan  @lauriesullivan, November 25, 2020 As Amazon continues to crack down on the sale of counterfeit goods on its platform, the company this week launched two initiatives to crack down on trademark issues and counterfeiting across its … Continue reading Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

How To Choose An Email Marketing Platform [Infographic]

Brian Wallace November 25, 2020 90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals … Continue reading How To Choose An Email Marketing Platform [Infographic]

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan  @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Zeta Rethinks Customer Data, Launches Next-Generation Platform

Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan  @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform