Tag Archives: Platform

Okcoin enlists Randi Zuckerberg for an NFT trading platform to empower women in crypto

By Connie Lin   April 19, 2022 Okcoin, a San Francisco-based cryptocurrency exchange and one of the largest such platforms in the world, on Tuesday revealed it will debut a zero-fee, uncapped royalty NFT marketplace. And alongside brand advisor Randi Zuckerberg, the company, which recently committed $1 million to supporting women in crypto, hopes its new … Continue reading Okcoin enlists Randi Zuckerberg for an NFT trading platform to empower women in crypto

How video creative platform Phyron uses AI to sell cars

New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars

IronSource launches new ad platform for app-focused mobile campaigns

With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns

Edison Interactive launches DOOH self-serve platform

Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade by Tony Silber , March 25, 2022 Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users. The New York-based company powers event promotion for media brands such as USA Today, Adams … Continue reading Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

InMobi releases independent ad mediation platform

Let publishers own and manage their data and review advertising spend. end-to-end. Constantine von Hoffman on March 23, 2022 InMobi is releasing Meson, a global independent SaaS mediation platform. Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson … Continue reading InMobi releases independent ad mediation platform

Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform

Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan  @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform

20 questions to ask digital asset management platform vendors during the demo

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo

Digital asset management platform Bynder acquires GatherContent

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022   Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent