The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social
Chris London — May 24, 2019 Follow @Pixel_Pro — May 24, 2019 Struggling to figure out the best Ecommerce platform for small business? Here’s a complete guide to discovering the best Ecommerce platforms! E-commerce websites dominate the Internet in the United States. More than 110,000 individual eCommerce sites account for 12%+ of the 100,000 websites … Continue reading What is the Best Ecommerce Platform For Small Business?
PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019 Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019
Dave Bushy — May 17, 2019 — May 17, 2019 “Yes, my boss fully supports the idea of my receiving executive coaching,” a prospective client answers. “And the company will pay for it – they see it as an investment!” Those are great words to hear from a client as she or he begins the … Continue reading A Platform for Learning: The Role of a Sponsor in Executive Coaching
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019 Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Laura Donovan — April 17, 2019 Follow @thewordpro — April 17, 2019 geralt / Pixabay LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out … Continue reading 4 New Additions to LinkedIn’s Advertising Platform
Tech Company Brings AI Into The CMS Platform by Laurie Sullivan @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform
Patrick Gillooly — March 21, 2019 — March 21, 2019 When I’m out talking to small business owners, or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place … Continue reading Which Social Media Platform is Right For Your Business in 2019?
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram