‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform
While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform?
Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools
Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform?
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages
Reddit Continues To Update Ad Platform by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2023 Reddit on Thursday made it easier to set up and run advertising campaigns across its platform as the company continues to grow its global ad business. Updates to Reddit Ads Manager are intended to make set-up and management easier. The … Continue reading Reddit Continues To Update Ad Platform
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
