Google Local Ads For Services Transitions Into Wider Campaign Platform by Laurie Sullivan , Staff Writer, July 20, 2026 Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout that begins this year. Automation for … Continue reading Google Local Ads For Services Transitions Into Wider Campaign Platform
Walmart Buys Self-Serve CTV Ad Platform by Laurie Sullivan , Staff Writer, June 23, 2026 Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more advertising space across connected TV (CTV). The retailer on Tuesday announced it has entered into an agreement to acquire … Continue reading Walmart Buys Self-Serve CTV Ad Platform
The biggest risk in martech implementation may be confusing product expertise with operational competence. By Gareth Chilton Published on June 5, 2026 The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external … Continue reading Why platform certification doesn’t equal martech transformation
Kalshi suspended three political candidates from its platform for insider trading Even a broken clock is right twice a day. By Anna Washenko April 22, 2026 Reuters / REUTERS Prediction market Kalshi has taken action against three political candidates, alleging that each was engaged with insider trading of information about their campaigns. The company implemented … Continue reading Kalshi suspended three political candidates from its platform for insider trading
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
FanDuel to shutter TV network and Picks platform amid strategy shift Suswati Basu Flutter Entertainment is moving to close down FanDuel TV and discontinue its FanDuel Picks product. A company spokesperson confirmed details to ReadWrite, previously reported by the Paulick Report, saying the television network will be phased out gradually, with more than … Continue reading FanDuel to shutter TV network and Picks platform amid strategy shift
Oregon class action lawsuit targets Kalshi over alleged illegal sports betting platform operations Suswati Basu Prediction market company Kalshi is now battling a string of class action lawsuits that accuse it of operating what amounts to unlicensed sports betting. The cases, filed in several states, argue that the company’s online trading platform crosses … Continue reading Oregon class action lawsuit targets Kalshi over alleged illegal sports betting platform operations
Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status Joel Loynds Suswati Basu A group of regular Kalshi users, some of whom are self-professed addicts, have filed a class-action lawsuit against the prediction market over its claims that it is not a betting platform. Alexander Hallman, Jeremy Kravetz, Daniel Greenberg, … Continue reading Kalshi faces class-action lawsuit over ‘deceptive’ claims denying gambling platform status
Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson Suswati Basu Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025 Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks
