Here are a few questions companies should ask themselves before exploring a purchase. Pamela Parker on March 17, 2020 Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them … Continue reading Is your martech stack missing an enterprise SEO platform?
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?
Margit Streifeneder — October 16, 2019 Everyone knows that Pinterest and Instagram are the go-to social media if your niche is particularly visual. But did you know that there are differences between the two? These differences are important. They’re not really the same thing. They’re both image sharing platforms, but the way that they’re used … Continue reading Pinterest vs Instagram for Business: Which Platform Drives More Traffic?
Trump Joins Twitch Live-Streaming Platform by Laurie Sullivan @lauriesullivan, October 11, 2019 Several weeks after Amazon Twitch launched a campaign that tells the world the platform was designed for live-streaming anything, not just gaming, President Donald Trump launched a channel on the platform. The president used the platform and public channel for the first time during … Continue reading Trump Joins Twitch Live-Streaming Platform
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
Mia Jacobs — September 19, 2019 — September 19, 2019 Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance to recognize their success. How … Continue reading The Customer Data Platform Benefits You Should Know
Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives
Ankush Mahajan — August 26, 2019 Follow @ankushmahajann — August 26, 2019 With the revolution of ecommerce, a user shopping behavior & habits have changed unprecedentedly over the years. Now you can buy online anything with a single click. Many traditional industries such as Finance, Telecom, Pharmaceutical, etc. have started selling their products online. However, … Continue reading Choosing an eCommerce Platform? Here Are Factors to Look For
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social