Rhiannon Thompson — January 13, 2017 — January 13, 2017 If you look up ‘social media’ on the very trusty Wikipedia, it reliably (*cough*) informs us that it is “computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organisations to view, create and share information, ideas, and other forms of expression via virtual communities … Continue reading Social Media and the Planning Consultation Process in 2017
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Steve McKenzie — December 16, 2016 — December 16, 2016 If you’re anything like me, you’re regretting that you left your 2017 planning so late. It’s already Q4 and you are crazy busy trying to hit what are always the biggest goals of the year, as well as getting your budgets and plans locked in … Continue reading Step-by-Step Capacity Planning Model for BDR and Sales Team
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
Paul Keijzer — November 21, 2016 Follow @Paul_Keijzer— November 21, 2016 There’s a phenomenon that occurs quite often where various functions run to the HR department presenting their case of being drastically understaffed. They desperately seek help to hire several candidates all at once pressuring HR professionals to frantically hunt for talent, screen them and … Continue reading How To Make Resource Planning Really Work
Alexa Benatar — November 1, 2016 — November 1, 2016 Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO … Continue reading 3 Things to Consider When Planning Your Video Strategy
by Scott PattenOctober 15, 2016 As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, … Continue reading Strategic Planning Doesn’t Have to Be Painful
by Richard SlaytonSeptember 9, 2016 No matter what your industry, product or service, the foundation of every company is built on its people. From the C-suite to the frontline team, your people are your number one asset. But as essential as that frontline team is, there’s no denying that a company’s leaders are the least … Continue reading Key Factors in Effective Succession Planning
by Personal Branding Blog August 1, 2016August 1, 2016 Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose. Conferences are complex, though, and can be tricky to plan. A compelling agenda and great speakers are a must. But so are food, comfortable seats … Continue reading 10 Tips for Planning a Successful Company Conference
by Mike Santos July 20, 2016July 20, 2016 Today’s digital marketing teams have tons of advertising channels at their fingertips. Gone are the days when you were limited to monthly magazine ads, expensive TV spots, or ineffective banner ads. If I want to successfully promote a webinar to a specific target audience, all I have … Continue reading 5 Digital Campaign Planning Tips to Live By
