Tag Archives: Planning

6 Steps To Planning Meaningful Consumer Journeys

by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys →

How To Make Resource Planning Really Work

Business Planning

Paul Keijzer — November 21, 2016 Follow @Paul_Keijzer— November 21, 2016 There’s a phenomenon that occurs quite often where various functions run to the HR department presenting their case of being drastically understaffed. They desperately seek help to hire several candidates all at once pressuring HR professionals to frantically hunt for talent, screen them and … Continue reading How To Make Resource Planning Really Work →

3 Things to Consider When Planning Your Video Strategy

Video Strategy

Alexa Benatar — November 1, 2016 — November 1, 2016 Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO … Continue reading 3 Things to Consider When Planning Your Video Strategy →

Strategic Planning Doesn’t Have to Be Painful

Strategy

by Scott PattenOctober 15, 2016 As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, … Continue reading Strategic Planning Doesn’t Have to Be Painful →

Key Factors in Effective Succession Planning

Business Planning

by Richard SlaytonSeptember 9, 2016 No matter what your industry, product or service, the foundation of every company is built on its people. From the C-suite to the frontline team, your people are your number one asset. But as essential as that frontline team is, there’s no denying that a company’s leaders are the least … Continue reading Key Factors in Effective Succession Planning →

10 Tips for Planning a Successful Company Conference

Conference Business

by Personal Branding Blog August 1, 2016August 1, 2016 Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose. Conferences are complex, though, and can be tricky to plan. A compelling agenda and great speakers are a must. But so are food, comfortable seats … Continue reading 10 Tips for Planning a Successful Company Conference →

5 Digital Campaign Planning Tips to Live By

Digital Marketing Strategies

by Mike Santos July 20, 2016July 20, 2016 Today’s digital marketing teams have tons of advertising channels at their fingertips. Gone are the days when you were limited to monthly magazine ads, expensive TV spots, or ineffective banner ads. If I want to successfully promote a webinar to a specific target audience, all I have … Continue reading 5 Digital Campaign Planning Tips to Live By →

Talent Planning: How Deep is Your Bench?

Talent Management

by Dave Schoenbeck June 22, 2016 Follow @daveschoenbeckJune 22, 2016 Whether you are running a small business or a business unit of a corporation, the odds are that you have been caught unprepared when a key employee moves on. The impact on your team’s productivity and your financial results are usually significant. The best antidote … Continue reading Talent Planning: How Deep is Your Bench? →

Ready. Fire! Aim. What to Avoid During Demand Gen Planning

Business Planning

by Leah Yanez June 2, 2016June 2, 2016 There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend has it that Buster carved a bow from a hickory stump and could shoot it more accurately than an Olympic archer using a custom compound bow. Buster’s big, wooden barn was literally covered with … Continue reading Ready. Fire! Aim. What to Avoid During Demand Gen Planning →

Planning A Website Or Rebuilding A Website? Read This First!

Website Development Guidelines

by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 I tend to look to share unique or innovative ideas with small business owners. As a result, I sometimes neglect to share some sound marketing advice because it’s been around for a while so I assume everyone knows what it is. Well, here’s something everyone … Continue reading Planning A Website Or Rebuilding A Website? Read This First! →