Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
Liz Kislik October 22, 2020 In many companies today, both employees and leaders are fearful about the future. It may not be clear which direction to take, how to get there, or how to get the resources you need — and that’s before considering whether you’ll get cooperation from your team. It’s not practical … Continue reading How to Help Your Team Plan Its Way Through a Tough Time
Chris Christoff October 16, 2020 Black Friday and Cyber Monday are two big days that all marketers are excited about. It’s a great time for businesses to attract new customers, boost their sales, and increase their overall conversions. So, most marketers start preparing for a profitable Black Friday and Cyber Monday sale way before the … Continue reading How to Plan Your Black Friday and Cyber Monday Sales
Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation
Steven Imke October 12, 2020 Most businesses require some form of funding to get started. However, based on what business stage the business is at, the sources of capital will be different. This is where your funding plan comes in, to identify how the business can secure financing for each stage. A product company goes … Continue reading The 5 Stages of a Funding Plan
Evanne Farmer September 26, 2020 By now I’m sure you’ve seen infographics online, but do you know how can you use them effectively in your digital marketing? This article breaks down exactly what they are, why they are a useful tactic to get the word out about your business, how to create them and how … Continue reading How Infographics Improve Your Digital Marketing Plan
Barasha Medhi September 15, 2020 Implementing the right corporate wellness plan is an important pre-requisite that’ll hugely impact the overall wellness of your company. The right wellness plan will boost long term health by improving employee morale, productivity, and performance. Meanwhile, a subpar health plan will inspire false hope for the short term but fail … Continue reading 7 Tips For Designing a Successful Corporate Wellness Plan
Robi Ganguly August 21, 2020 “Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what the “new normal” means for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. And consumers are engaging with … Continue reading Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan
Stefan Palios July 17, 2020 Sometimes, the career you loved (or found yourself in) just isn’t working out anymore. You thought it would be more fulfilling or have better prospects, and unfortunately it just doesn’t. Or it’s a great career that you’re ready to move on from. There could be a million reasons why a … Continue reading How to Plan a Successful Career Pivot
