Carly MurphyMarch 14, 2015 Before you begin a website redesign, you need to first ask yourself if it is truly necessary. If the answer is yes, why? Knowing the answer to this will help establish goals for the website redesign and will help you focus your efforts. Once you know what you’re trying to accomplish, … Continue reading How to Plan and Launch a Successful Website Redesign
Liz MurphyMarch 12, 2015 You know what stinks? Being on the receiving end of “the thrill of the chase.” There is nothing worse than someone being interested in you until they finally catch you; then they tire of you and move on to the next shiny object. (Okay, to be fair, taxes are pretty awful, … Continue reading Why Your Marketing Strategy Should Include a Client Retention Plan
Mark PearsonFebruary 24, 2015 The concept of a cashed up demand plan is not new. In fact, it has always been fairly common for the sales plan within Sales and Operations Planning (S&OP) to be represented in terms of revenue. Now, with ever more organisations undertaking Integrated Business Planning (IBP) or other versions of advanced … Continue reading Cashed Up Demand Plan: Towards Financially Integrated S&OP
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Catherine BrockFebruary 7, 2015 Websites can go sideways. The possible reasons for a change in website performance are many, but all of them can be put into one of these categories: Google has changed. The needs of your audience have changed. Your competitors have changed what they’re doing online. Website neglect has caught up with … Continue reading Website Turnaround Plan in 8 Steps
Business.comFebruary 4, 2015 Your business is growing to the point where you need to expand your manufacturing facilities, distribution capabilities or staff. There’s just one problem: expansion costs money you don’t have; business expansion requires business finance. How do you finance growth without spending more than you might make? The Business Expansion Plan Investors emphasize … Continue reading The Business Expansion Plan & the Cash You Need to Grow
Colleen PizarevJanuary 31, 2015 “Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your … Continue reading Global Communication Plan – Where Do I Start?
Kathy Richardson-MauroJanuary 21, 2015 Business owners are often too focused on day-to-day challenges to plan for the eventual transfer of their businesses. This lack of planning can jeopardize the future of their companies as well as the financial security of their families. Below are the top 5 consequences of not preparing a Business Ownership Transition … Continue reading Top 5 Consequences of Not Preparing Your Business Transition Plan
Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
BusinessVibesJanuary 15, 2015 Conferences are excellent opportunities to network with like minded people in your industry, and they can be important sales tools as well. Even independent conferences serve the purpose of gathering like minded individuals in a space where they can share their ideas. Planning a conference is a huge undertaking, and not one … Continue reading How to Plan a Killer Conference
