Lori SoardJune 8, 2015 If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing requires different goals and plans than typical marketing. Part of that plan should include “laying a proper foundation.” Just how can … Continue reading Blogging for Startup – Why Blogging Should be Part of your Growth Plan
Megan TotkaMay 26, 2015 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds … Continue reading 5 Steps To A Small Business Marketing Plan
Ringo NishiokaMay 19, 2015 We are not talking about Gladys Knight’s and the Pip’s. We are talking Performance Improvement Plan. What is a Performance Improvement Plan, AKA PIP? How does it work? What are your chances of surviving beyond the Performance Improvement Plan? Can an employee still have a successful career after a PiP? The … Continue reading Beat the Performance Improvement Plan
Yaniv NavotMay 11, 2015 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would … Continue reading Crafting a Successful 4-Step Conversion Optimization Plan
Troy HollenbeckMay 10, 2015 If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from a private lender, bank or angel investors. And the first thing they are going to want to see before they invest … Continue reading Why You Need a Winning Business Plan
Courtney HuntApril 30, 2015 In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces, click here). This article extends … Continue reading Creating a Digital Transformation Plan of Action: A Guide for Leaders
Anna ColibriApril 27, 2015 So, you want to put together a social media plan that: Doesn’t break the bank or take all day, every day, for the rest of your life Expresses your brand messages and Hey, how about this? Converts internet surfers into loyal customers and raving fans Good luck with that! I can’t … Continue reading 11 Tips for a Social Media Plan That Rocks & Rules
Jasmine SandlerMarch 30, 2015 Is Your B2B Social Selling working ? If not, Read this! One of the most important aspects of social selling, and one which is often overlooked by companies and businesses of all sizes, is the need for an actionable plan. If you have no plan or have one that is not … Continue reading How To Make A Plan For B2B Social Selling
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
by Gary Dek March 23rd, 2015 By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager is unsure of the benefits of blogging, consider the … Continue reading How To Plan Your Business Blog
