Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
September 15, 2024 It’s time to embrace the career pivot Switching jobs—as well as changing industries—can be scary. But both are a natural part of many peoples’ career trajectories, and might offer you the refresh you need. BY Julia Herbst Contributor Judith Humphrey has had a number of jobs over the course of her professional life. … Continue reading It’s time to embrace the career pivot
By Kim Rittberg September 04, 2023 In the hospital, at a bar, in a Bronx elementary school: that’s where the “aha moment” happened for these founders who made massive career pivots. The delivery room was the backdrop to my ‘aha moment.’ As I looked down at my vibrating iPhone, just inches away from my … Continue reading 3 successful founders on the aha moment that led to their career pivot
It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot
By Mark Sullivan June 17, 2022 Facebook is pivoting. Again. The Verge‘s Alex Heath reports that top brass at the social giant, including CEO Mark Zuckerberg, ordered workers to rejigger the core piece of the Facebook app, the Feed, to look and act more like TikTok’s “For You” page. Not surprisingly, TikTok … Continue reading Facebook’s ‘TikTok pivot’ is unlikely to win back young users
By Rena Nigam February 18, 2022 The last two years have been a time of unprecedented growth in many industries. The pandemic initially led to layoffs, decreased hiring and a shift to a more remote workforce. However, this year, with the increased availability of vaccines and rapid economic growth, companies around the world … Continue reading How to plan a long-awaited career pivot
Stan Peake May 17, 2021 If the pandemic has reminded (or taught) entrepreneurs anything, it’s resourcefulness. In some cases, waning or obsolete markets forced founders to rethink the utility of their suddenly useless inventory stockpile. In other cases, lockdowns or travel restrictions simply prevented business as usual from running its course, and executives and business … Continue reading How to Pivot to Stay Relevant in Business Today
Wendy Marx March 15, 2021 Change is inevitable. From starting school, to graduation, to work, to creating new relationships and a new family…and a thousand incidents in between. One major change many people confront is a career pivot — transitioning into a new career, even after many years in the same job. Why is this … Continue reading Career Pivot: How to Emerge Stronger in Your New Career
Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition
David Libby November 2, 2020 To pivot or not to pivot. Is that the question? Depends if you think a startup pivot is a startup failure. I think not. You have a Plan B, right? If you didn’t, the Coronavirus sure made you create one. Long before we were all sheltering in place and eating … Continue reading 3 Golden Rules of the Startup Pivot
