Tag Archives: Physical

Protect Your Business From Physical Data Theft [Infographic]

Brian Wallace — January 20, 2020 From 2015 to 2018, merchants who switched to chip readers saw a 76% drop in counterfeit payments. There was also a 49% nationwide drop in counterfeit payments during these years. However, credit and debit card fraud still resulted in losses of nearly 28 billion in 2018. Additionally, your data … Continue reading Protect Your Business From Physical Data Theft [Infographic]

The Company of the Future: Unbundled and Uninhibited by Physical Barriers

Matt Ehrlichman — August 17, 2018 Follow @mattehrlichman — August 17, 2018 Free-Photos / Pixabay “Growth” is one of the most important words for any business. It encompasses everything from revenue to human capital, and it’s the word CEOs and PR professionals use to tell the world that a company is performing well. But it’s … Continue reading The Company of the Future: Unbundled and Uninhibited by Physical Barriers

How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

How a free email course can help you sell more physical products

Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017   Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products

The Case for Using a Physical Catalog to Boost Ecommerce Sales

William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales

With The Physical Web, You Become The Search Engine

If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world. Barry Levine on February 19, 2016   Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google … Continue reading With The Physical Web, You Become The Search Engine