Voice Search Leads To Physical Actions by Laurie Sullivan , Staff Writer @lauriesullivan, (October 27, 2018) While smart speakers for the home have yet to generate considerable search volume, technology like Google Assistant and Apple Siri have made gains, even drawing consumers into physical stores after doing a search on their mobile device. Chatmeter, a local … Continue reading Voice Search Leads To Physical Actions
Tag Archives: Physical
The Company of the Future: Unbundled and Uninhibited by Physical Barriers
Matt Ehrlichman — August 17, 2018 Follow @mattehrlichman — August 17, 2018 Free-Photos / Pixabay “Growth” is one of the most important words for any business. It encompasses everything from revenue to human capital, and it’s the word CEOs and PR professionals use to tell the world that a company is performing well. But it’s … Continue reading The Company of the Future: Unbundled and Uninhibited by Physical Barriers
How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Blending Physical and Digital to Enhance Brick-and-Mortar Retail
Mike Covert — July 5, 2017 — July 5, 2017 We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much digital is a part of our life? We feel it’s a combination of all three. … Continue reading Blending Physical and Digital to Enhance Brick-and-Mortar Retail
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017 Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products
The Case for Using a Physical Catalog to Boost Ecommerce Sales
William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales
Optimizing For Local When There’s No Physical Location
Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location
With The Physical Web, You Become The Search Engine
If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world. Barry Levine on February 19, 2016 Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google … Continue reading With The Physical Web, You Become The Search Engine
Physical vs Perpetual Inventory
by Brian Stupp December 17, 2015 Follow @IOUFinancialDecember 17, 2015 Companies, especially merchandisers and manufacturers, use much of their working capital to obtain or produce merchandise. The decision of how to manage and account for inventoried goods can have profound effects on your cost of operations, the accuracy of your accounting data and your tax … Continue reading Physical vs Perpetual Inventory
3 Ways to Bridge the Physical and Digital Divide
Juliet CarnoyJune 12, 2015 As the digital landscape continues to evolve, consumer behavior increasingly requires brands to create a seamless omni-channel experience. Consumers regularly jump back and forth between the digital and physical realms and marketers are looking for innovative ways to create a holistic and unified brand experience. Here are 3 brands that have … Continue reading 3 Ways to Bridge the Physical and Digital Divide
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