Tag Archives: Personalized

An Email Named Desire: Millennials Want Personalized Retail Messages

An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages →

5 Personalized Emails You Need to Replicate Outside of the Inbox

Email Marketing

Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox →

Sending a Personalized Connection Request Message

LinkedIn Utilization

Mollie Shipley — February 28, 2017 — February 28, 2017 Connecting. It’s easy as 1, 2, 3. We see someone on our homepage who intrigues us or who has the credentials we are looking for, we hit that beautiful blue connect button, we customize our message and BOOM! It’s sent! Sounds great and simple enough, … Continue reading Sending a Personalized Connection Request Message →

The Charismatic Effect of Personalized Images in Email

Email Marketing

Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email →

What’s the Relationship Between Personalized Marketing & Customer Retention?

Marketing Segmentation

by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention? →

Timing Is Everything: When to Use Personalized Video

Video Strategy

by Naylor GrayOctober 19, 2016 A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. Not having much use for it but also not wanting to be … Continue reading Timing Is Everything: When to Use Personalized Video →

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

Email Marketing Optimization

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide →

Can the app-retention crisis be addressed with personalized notifications?

App store Optimization

Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications? →

Examples of Apps That Nailed Personalized Push [Infographic]

Email Marketing Optimization

by Megan Marrs June 30, 2016 Follow @marrsipanJune 30, 2016 No one can doubt the power of push. Push notifications have been shown to increase app engagement by 88% – and when apps use personalized push, the results can be even more dramatic! Today we’re releasing a brand new infographic showcasing examples of apps that … Continue reading Examples of Apps That Nailed Personalized Push [Infographic] →

Quality Over Quantity In Personalized Digital Content Marketing

Inbound Marketing

By Stephen Moyers June 7th, 2016 The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences … Continue reading Quality Over Quantity In Personalized Digital Content Marketing →