Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017 If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts. Nick Iyengar on September 13, 2017 Personalization is all the rage in digital marketing these days, and with good reason. … Continue reading A marketing road map for personalization
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management
Steve Hamm — August 24, 2017 Follow @maasprosrdu — August 24, 2017 TeroVesalainen / Pixabay Email marketing is a type of relationship marketing. Unfortunately, it’s often carried out in ways that fall short of this. For example, mass mailings of the same content to everyone on a list, while convenient, aren’t personal. They are generic … Continue reading Get Personal with Your Email List: 3 Personalization Tips
Katie Sweet — August 6, 2017 Follow @misskatiehrdy — August 6, 2017 WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here … Continue reading How to Conduct Initial Research for Your Personalization Strategy
Katie Sweet — August 3, 2017 Follow @misskatiehrdy — August 3, 2017 Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in … Continue reading 5 Ideas for E-Commerce Personalization Beyond Product Recs
Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level. Peter Cassidy on July 12, 2017 When you hear the word “personalization,” what comes to mind? Perhaps words like customer, one-to-one, targeted, customized and conversions. According to TechTarget, the … Continue reading How marketers can finally bring the ‘personal’ to personalization
First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. Scott Heimes on April 20, 2017 Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite … Continue reading Personalization in a post-brick-and-mortar world
