Uberall, Nextdoor Integrate To Boost ‘Near Me’ Marketing For Local Businesses
Uberall, a platform known for helping companies improve on their local and “near me” searches and experiences, has announced a partnership with the neighborhood app Nextdoor to improve on the local business visibility for consumers.
The news, announced Tuesday, aims to help companies link to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local visibility and reputations.
The announcement, which comes on the heels of Uberall’s acquisition of Gannett’s SweetIQ, is significant because of Nextdoor’s neighborhood focus and the need to provide support for businesses in the local community, especially during COVID-19.
Florian Hübner, CEO and founder of Uberall, believes the growth of the near-me type of online searches can support local communities — especially now.
“The partnership between Uberall and Nextdoor will enable many companies to get closer to their local customers by providing them with accurate and up-to-date information in their search for products and services nearby,” he said.
Nextdoor connects neighbors to local businesses and services, beginning with a free profile called a Nextdoor Business Page. It distinguishes itself from other local search and directory sites with its neighborhood-based community of verified members who post recommendations, ensuring authentic and truly local content, as well as high-quality interactions.
Claiming a Business Page on Nextdoor allows local businesses to establish an influential online presence and instantly reach thousands of neighbors with high buying intent and potential for conversion. More than 88% of Nextdoor members make local purchases at least once a week.
The site provides businesses with an easy and efficient way to connect to nearby customers.